Offering

Omni-channel commerce solution for enterprises and retailers

Reply is a leader in eCommerce and omni-channel solutions delivery for the world’s biggest retailers and producers of goods. Reply covers all retailer and wholesaler needs, utilising its skill set in strategy planning, technology architectures and implementation. For these customers, Reply has built successful ecommerce solutions and effective omni-channel strategies to blend and synchronise the digital and physical experiences for the end consumer.

Reply’s solutions implement both B2B and B2C scenarios and let retailers and producers define an end-to-end strategy from the digital to the physical: starting with marketing, promotions, digital couponing and consumers’ social engagement, underpinned by strong and effective management of products, orders and catalogues, Reply enables clients to offer their customers a unique shopping experience and to do business the way they expect to. In order to realise a true omni-channel retail environment, our strategy allows retailers to put customers at the centre, ensuring a personalised and contextualised experience across all the channels.

Reply will help you to define and implement the most suitable omni-channel commerce approach for your business.

Capri Group

Case Study

Here and everywhere. Now or never.

The Capri Group, owner of the well-known fast fashion brands characterised by high growth potential - Alcott and Gutteridge - is taking on, with Retail Reply’s support, an innovative digital transformation process. This process puts Artificial Intelligence at the service of the Retail world and integrates the gradual nature of a scalable approach to the vision of a multi-channel oriented future.

ecommerce

Case Study

Adding cheers to your cart

The Sazerac House in New Orleans is an interactive destination that tells history of the famous cocktail with tours, tastings, and, of course, shopping. To provide an ecommerce destination, a Magento website was created by Sagepath Reply to be just as spirited as the home of the first cocktail.

CRM & Customer Experience

Best Practice

CRM and CX with Reply

Reply's approach to the CX journey is based on a “symphony orchestra” which ensures that every element is connected and optimised – from the CX architecture, to digital design and UX. This approach allows Reply to understand, design and implement complex CRM and Customer Experience solutions.

Reply is a Leader in 2021 Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide

CRM and CX with Reply 0

Digital Commerce

Research

The next generation of Digital Commerce

Reply is permanently carrying out studies to anticipate trends and explore key-strategies. Emerging technologies and techniques can unlock the potential of digital commerce, turning shopping applications into emotional shopping experiences.

UNLEASHING CREATIVITY AND HARNESSING TECHNOLOGY ARE THE CHALLENGES OF THE FUTURE

The next generation of Digital Commerce 0

IOT

Case Study

Linde Material Handling: Innovation for Aftersales

Industrial forklift trucks are complex vehicles. In addition to the standard equipment, each model is delivered with optional additional features. Concept Reply and Linde Material Handling support new business models in this traditional field automating the customization process as an aftersales service for customers.

Multi-brand design system

Case Study

A "headless" CMS and PIM-system for Xella

Xella is one of the leading international solution providers of building and insulation materials with renowned brands such as Ytong, Silka, Hebel, Multipor or Ursa. Based on the SAP Commerce Cloud (SCC) Syskoplan Reply has created a solution, which supports so-called "headless" system architecture. This permits the presentation of product data on many channels.

Shopware

Case Study

A clear shop design for Keimling Naturkost

To expand their market position, Keimling converted their shop system to Shopware 6. Vanilla Reply developed an optimised digital customer journey that brings customers and partners closer to the premium products.

A clear shop design for Keimling Naturkost 0

ecommerce

Case Study

Igniting ecommerce

Though BIC products are easily found on store shelves around the globe, they needed a way to increase sales online. Sagepath Reply responded with designing and developing a new ecommerce site to serve as BIC's premier online destination in the U.S.

Igniting ecommerce 0

Headless CMS / Shop

Case Study

Payone: Connecting on-site and online payment worlds

Connecting payment worlds on-site and online: The market leader Payone wants to strategically place this trend in its web presence. Vanilla Reply supported with future technologies such as headless CMS, cloud solution as well as SPA.

Reply Voice Commerce

Best Practice

Conversational Commerce Extension for SAP Customer Experience

Customers are looking for new, interactive buying experiences and offers geared to their needs. At the same time they want to make the replenishment process as efficient as possible, especially when it comes to every day products. With Reply Voice Commerce, Syskoplan Reply has developed an extension for SAP Customer Experience that precisely addresses this need for simplification, and with which language can be used as a natural communication medium.

Agile processes

Case Study

THE METRO Digital
EXPERIMENTATION ROLLOUT

METRO Digital, the IT unit of Metro AG, had the goal to evolve a data-driven and user-centered product development process for its international platforms and online shops. In order to ensure decisions within the newly introduced agile product development and to accelerate innovation processes, an experimentation approach was successfully established with the support of Portaltech Reply.

THE METRO Digital EXPERIMENTATION ROLLOUT 0

ecommerce

Best Practice

ACCELERATE YOUR ECOMMERCE PROJECT THROUGH OUR SAP HYBRIS FRAMEWORK

To provide omni-channel commerce implementation and meet the specific needs of different industries, Portaltech Reply, the Reply group company dedicated to eCommerce, has built customized Accelerators on SAP Hybris.

DISCOVER MORE

Accelerate time to market with the COMMERCE APPROACH most suitable FOR YOUR business.
ACCELERATE YOUR ECOMMERCE PROJECT THROUGH OUR SAP HYBRIS FRAMEWORK 0

Digital Commerce

Article

Tools and Techniques for Omnichannel Marketing

Companies wishing to attract prospective customers, retain existing customers and successfully market their products and services must cater to different channels as seamlessly as possible while taking all channels into consideration. It is thus important to know the specifics of each channel and to employ the right tools and techniques. Susanne Zander, Partner at Syskoplan Reply and Reply Practice Leader Commerce explains how this works in practice and how far companies have come.

Digital Commerce

Best Practice

Experimentation:
The next Business Transformation

Data-driven experimentation is the key to more
growth in digital commerce. Portaltech Reply
knows why testing in the digital age is so
important.

Experimentation The next Business Transformation 0

Dark Store Picking for e-Commerce

Digitail s.r.l., the Coop Alleanza 3.0 affiliate company, has adopted the SideUp Reply Pick&Pack solution in support of its new EasyCoop.com e-commerce food service.

Dark Store Picking for e-Commerce 0

EDGE COMPUTING

Case Study

Nexive Robots Use Edge Computing To Obtain, Communicate and Process Data in Real-Time

E-commerce continues to grow rapidly and, to keep up with this Nexive, the private postal leader in Italy, has adopted the robotization of parcel sorting in its warehouses, thanks to solutions based on edge computing.

07.11.2018

Research

HYPE BEASTS, UNBOXING AND PRODUCT DROPS
THE RISE OF SOCIAL COMMERCE

Social Commerce, customer journeys that start on social media platforms such as Facebook and Instagram, are predicted to grow to $165bn by 2021. Portaltech Reply was keen to lift the lid on this new shopping phenomenon, to find out what the British public thinks of purchasing products either directly or indirectly through social media channels.

FIND OUT ALL THE INSIGHTS

HYPE BEASTS, UNBOXING AND PRODUCT DROPS
THE RISE OF SOCIAL COMMERCE 0

Case Study

How to be successful on Amazon? Get a load of your reviews!

The creative agency of Reply, Bitmama, and the data driven marketing company Like Reply work together for a 360° strategic consultancy dedicated to the Amazon world.

Empathy Marketing

Best Practice

Empathy Marketing: are we leveraging intuitive data?

The evolution of customer engagement was such that it evolved from brands deciding the content of the marketing campaigns to a two-way communication between the customer and the Brands. Portaltech Reply has established an Innovation Lab to support their clients in the next step of this evolution: leveraging intuitive data in real-time for a more empathetic marketing strategy.

Empathy Marketing are we leveraging intuitive data? 0

Digital Commerce

Best Practice

Reply Commerce Button

Even an unspectacular purchase of everyday things can be turned into a new and exciting buying experience: with the Reply Commerce Button.

Reply Commerce Button 0

23.05.2018 - 25.05.2018 / Barcelona

Event

Dynatrace Perform Europe 2018

Blue Reply takes part at the Dynatrace Perform Europe 2018 event, a European conference focused on discovering and reinventing digital performances through moments of training, sharing with a talk by Dynatrace customers and partners.

Oracle eCommerce Solution

Case Study

Euronics: The New Ecommerce Portal Signed by Reply

Technology Reply is the first certified Italian partner Oracle OPN Specialised Platinum Partner. After successfully achieving the previous objective of the project Euronics Italia, assigned to them in 2014, four years later it assumes again the leadership of the new great path undertaken by Euronics Italia to bring his E-commerce to a next level.

Euronics The New Ecommerce Portal Signed by Reply 0

30.05.2018 - 31.05.2018 / Milan

Event

NetComm Forum 2018

Reply, with its network of companies focused on eCommerce, digital retail and digital transformation, takes part in Netcomm Forum 2018. Two days dedicated to business, training and networking to grow your business.

Multi-country eCommerce

Case Study

Multi-client, multilingual E-Commerce

Erwin Müller (EM) Group is a global B2B mail order provider of hotel and catering supplies. To meet increased demands in terms of reliability, functionalities, scalability and mobile shopping, EM Group planned a fundamental change of the shop systems and their Enterprise Resource Planning (ERP) systems. Portaltech Reply accompanied EM Group in this process as technical implementation and consulting partner. With Pulsiva the first brand has already been launched successfully on Shopware basis.

Multi-client, multilingual E-Commerce 0

SAP Hybris suite

Case Study

P&O Ferries: new SAP Hybris multichannel commerce platform

P&O Ferries, the UK's leading ferry company with routes connecting the UK to France, Belgium, Holland and Ireland, has selected Portaltech Reply as the partner to assist in replace its existing eCommerce platform for Tourist business with the SAP Hybris Multi-Channel Commerce Suite.

P&O Ferries new SAP Hybris multichannel commerce platform 0

26.10.2017 - 28.10.2017 / Hamburg

Event

eCommerceCamp 2017

Portaltech Reply is hosting on 26-28 October 2017 the first eCommerceCamp in Hamburg. This event is organized in the style of a web 2.0 barcamp and invites operators, developers and integrators of online shop systems.

05.10.2017 / London

Event

Internet Retailing Conference

Data Reply is attending the Internet Retailing Conference, taking place in London on 5 October. The Conference is dedicated to the trends and challenges affecting multichannel retail and eCommerce.

Multi-Country eCommerce

Case Study

Portaltech Reply helps Long Tall Sally grow further

Long Tall Sally wanted to launch and manage multiple sites through a new platform that was going to be easier to maintain and required less training than is often required when integrating disparate technologies. The new ecommerce system needed to support a multilanguage, multi-currency website to support its long term aims to build the brand globally.

Portaltech Reply helps Long Tall Sally grow further 0

Ecommerce Management

Best Practice

Oracle Commerce Cloud & Technology Reply Back Office Commerce

Technology Reply introduces the integration between Oracle Commerce Cloud and Technology Reply Back Office Commerce, a full cloud platform capable of providing end-to-end management of all e-Commerce processes for the retail and large retail markets.

09.06.2017 / Ahaus/Germany

Event

Shopware Community Day 2017

Portaltech Reply is exhibitor on the Shopware Community Day 2017, on 6 June, 2017 in Ahaus/Germany. This is the place to be for eCommerce enthusiastics from all over Europe to lay the foundation for a new Age Of The Customer. Come and meet exciting personalities from every walk of expertise and and prepare yourself for the future of customer-centric retail.

10.05.2017 - 11.05.2017 / Milan

Event

Netcomm Forum 2017

Reply, with its network of companies focused on eCommerce, takes part in Netcomm Forum 2017. The Reply’s dedicated area, within the event, called “Reply Ecommerce Experience” is an agile and innovative ecosystem in which experience Reply’s solutions for eCommerce.

B2B Online Shop with Shopware

Case Study

Faster, international and perfectly integrated

With the new B2B Shop System Hirschmann extends the business globally
Portaltech Reply realized the B2B online shop for Hirschmann Automotive, creating a sustainable e-commerce platform. Existing business processes have been integrated, internal processes are optimized, the customer service has been enhanced and the right steps were taken to develop the international business.

Faster, international and perfectly integrated 0

21.03.2017 - 22.03.2017 / Regensdorf/Zurich

Event

SAP Airline Innovation Summit 2017

Portaltech Reply, the Reply Group company specialising in providing eCommerce implementation and multichannel consulting services, takes part in SAP Airline Innovation Summit 2017 on March 21-22, 2017 at the premises of SAP Switzerland in Regensdorf (Zurich).

18.05.2016 - 19.05.2016 / Milan

Event

e-Commerce Forum 2016

Reply takes part in the XI edition of e-Commerce Forum through subsidiaries of the Reply network which focus and work in the eCommerce sector. Reply eCommerce Experience - a complete ecosystem, flexible and innovative to make your eCommerce dreams come true - becomes a tangible and testable reality with live demos of apps and innovative solutions implemented in the eCommerce ecosystem.

16.02.2016 / ecommerce

News & Communication

SAP Hybris awards Portaltech Reply “Global Service Delivery Partner of the Year” for its end-to-end service management

Portaltech Reply, the Reply Group company specialising in providing eCommerce implementation and Multichannel consulting services, was recognised as Global Service Delivery Partner of the Year, by SAP Hybris, a leading provider of omni-channel commerce software, during the SAP Hybris Summit 2016, held in Munich from 15th to 18th February 2016.

03.02.2016 / ecommerce

News & Communication

Portaltech Reply and SPAR ICS for Hervis: new Customer Engagement and Commerce platform

Portaltech Reply, the Reply Group company specialising in consulting services for multi-channel eCommerce strategies and solutions, has partnered with SPAR ICS, the group-wide assessed IT service centre of SPAR Austria Group, to provide to Hervis, a SPAR brand leader in sports apparel and equipment, a new ecommerce omni-channel platform.

Retail

Best Practice

hybris Commerce Accelerator

Portaltech Reply implements hybris B2C Commerce Accelerator enabling retailers to reach customers with the industry’s most modern multi-channel commerce solution.

02.02.2016 - 03.02.2016 / Munich

Event

LOCA Conference 2016

Open Reply and Profondo Reply take part in the LOCA Conference on Location Technology and Service in Retail, Logistics, Aviation & Travel, taking place in Munich from 2nd to 3rd February 2016.

eCommerce Replatforming

Case Study

Lavazza: SAP Customer Experience eCommerce replatforming

Portaltech Reply implemented a replatforming project on the SAP Customer Experience B2C platform for Lavazza’s eCommerce website, in a multichannel perspective.

Lavazza SAP Customer Experience eCommerce replatforming  0

09.09.2015 - 10.09.2015 / London

Event

Future Retail Strategies Congress 2015

Glue Reply will take part in Future Retail Strategies Congress 2015, an event ​taking place in London at Hilton London Canary Wharf Hotel. The event will be dedicated to explore the strategies crucial in building an exceptional retail brand.

04.09.2015 / Ahaus

Event

Shopware Community Day 2015

Portaltech Reply participates in the Shopware Community Day 2015, taking place on 4th September 2015 in Ahaus, Germany. The Shopware Community Day is the central event for the who-is-who of eCommerce and users of the Shopware platform.

hybris for Retail Industry

Best Practice

Product information management to optimise sales processes

To counter the competition from online vendors and simultaneously expand the traditional strengths of its own business model, over-the-counter retail has to break new ground. Portaltech Reply has therefore developed a Product Information Management (PIM) platform based on hybris to optimise product management and sales processes, while allowing for the integration of different locations and partners as well as comprehensive marketing activities. The solution has successfully been deployed to assist an association of furniture retailers faced with local competition and the pressures associated with Digital Transformation.

14.04.2015

News & Communication

SAP Hybris and Portaltech Reply to Build Specialised Omni-Channel Customer Engagement and Commerce Solution for Airline Industry

hybris software, an SAP company, today announced it has partnered with Portaltech Reply, an ecommerce implementation and consulting specialist, part of Reply, to build a specialised omni-channel customer engagement and commerce solution for the airline industry.

21.04.2015 / Milan

Event

e-Commerce Forum 2015

Reply participates, for the second year running, in the e-Commerce Forum 2015, to be held in Milan on 21 April 2015. In this tenth edition of the Forum, Reply will have a presence in the plenary session, in two dedicated workshops as well as in the exhibition area, with a dedicated stand.

Proximity Commerce

Best Practice

The Digital Customer: the case for Proximity Commerce

Proximity Commerce assumes that the business has a digital transformation strategy that is customer centric. Here the business understands the need to go to the customer. It buys into the fact that digital disruption is about people and what they want. Competitive advantage comes from understanding what customers expect and delivering against this.

Omni-channel Commerce

Case Study

The Best of Both In-store and ecommerce Technologies

Portaltech Reply closely supported SPAR ICS in the implementation and customisation of the functionality of the new ecommerce platform, based on SAP Hybris technology. Today, a truly flexible layout allows Hervis customers to enjoy a unique shopping experience.

DOWNLOAD PDF

The Best of Both In-store and ecommerce Technologies 0

23.02.2015 - 25.02.2015 / Vienna

Event

etailment Vienna

Profondo Reply will participate in the etailment event from 23 to 25 February 2015 in Vienna. etailment Wien is a three-day specialist event that addresses the current challenges and developments in ecommerce across all industries.

30.06.2014

News & Communication

CNH's Industrial Village offers innovative and customised experiences for visitors thanks to Hi engage

The Industrial Village selected Hi engage, Reply’s proximity and contextual marketing solution, to develop innovative and customisable visitor experiences to the Historical Gallery.

Ecommerce specialists

Award

AWARD-WINNING ECOMMERCE SOLUTIONS

100% dedicated to hybris and working with this technology since 2007, ​​Portaltech Reply is hybris Platinum Elite Partner and has been named "Global Partner of the Year" three times. The hybris development teams are structured with a mix of hybris expert developers, hybris UI developers, technical architects and highly skilled hybris delivery managers.