Portaltech Reply helps Long Tall Sally grow further

Long Tall Sally is a retailer of fashion for taller women with twenty stores around the UK, stores in North America and online and multiple catalogues annually. Its mission is to be the first choice for tall women clothes worldwide.

The Brief

The retailer had complex ecommerce requirements. It wanted to launch and manage multiple sites through a new platform that was going to be easier to maintain and required less training than is often required when integrating disparate technologies. The new ecommerce system needed to support a multilanguage, multi-currency website to support its long term aims to build the brand globally.

Long Tall Sally came to Portaltech Reply because it wanted:

• A flexible content management system to enable website content to be easily updated by marketing professionals, resulting in fresh content being made available more regularly and on demand by the business
• The ability to create and manage powerful promotions
• A multi-language, multi-currency website

The Solution

We suggested that Long Tall Sally use the SAP Hybris platform, because it provided the flexibility and functionality that Long Tall Sally needed to manage its existing online, catalogue and retail channels in the UK. The new ecommerce system significantly enhanced the company’s online merchandising and promotional capabilities, enabling the company to drive sales conversion rates through its full-text search facility, interactive product recommendations and a user review system that allows customers to rate products and buyer experience overall.

Measurable benefits since launch include:

• 28% increase in conversion rates (equates to over £1 million additional revenue)
• Average order value increased by 42%
• Web business grew from £5.5m to £20m in first 12 months.