To counter the competition from online vendors and simultaneously expand the traditional strengths of its own business model, over-the-counter retail has to break new ground. Portaltech Reply has therefore developed a Product Information Management (PIM) platform based on hybris to optimise product management and sales processes, while allowing for the integration of different locations and partners as well as comprehensive marketing activities. The solution has successfully been deployed to assist an association of furniture retailers faced with local competition and the pressures associated with Digital Transformation.