Reply is present at the SAP TechEd in Barcelona from 10th to 12th November 2015. In a video interview, Filippo Rizzante, Reply CTO, explains, why Reply developed the Smart POS Category Management that offers leading-edge innovation to digitize retail, leveraging Google Glass at Work as a wearable augmented reality device to help sales people check the display of their products in the shelf when they visit a retail store.