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Retail & Consumer Products

Success Story

Digital Innovation Starts from the Physical Store

Fashion, art, design and the search for new distribution formats, placing the customer at the centre.

Digital Innovation Starts from the Physical Store 0

3d platform

Best Practice

3D Digital transformation

The Fashion & Luxury sector needs to be accompanied to the next level of digital transformation, becoming more efficient and sustainable.
After several years of experience with different brands, Reply has developed a holistic view to strategically integrate 3D technologies in the product development process, enhancing the related digital assets and 3D resources within an end-to-end solution.

3D Digital transformation 0

IoT Platform

Case Study

Connected products: added value for businesses and customers

An intelligent coffee machine, capable of communicating and interacting with the user, learning their tastes and schedules and facilitating the direct interaction between user and machine to offer the first hands-free experience on the market. On this basis, Lavazza made the strategic decision to invest in connected products, with the recent market launch of “A Modo Mio Voicy”, the new coffee machine which uses the IoT platform created in collaboration with Cluster Reply.

Connected products added value for businesses and customers 0

COVID-19

Research

How COVID-19 is changing the food and beverage industry

The pandemic has rearranged consumers’ needs in general. This report focuses on how COVID-19 impacts the 2021 Food & Beverage industry in Europe.

UPDATED AS AT 15 FEBRUARY 2021

Is Coronavirus setting new trends in the Fashion Industry?

A COVID-19 impact analysis data-driven report on the Fashion world
Updated as at 20 April 2020

Digital Marketing

Best Practice

CRO: Digital marketing strategies in the luxury sector

Conversion Rate Optimization (CRO) is becoming one of the most relevant practices in the whole digital marketing ecosystem. Over time, it has been an often neglected activity, whose knowledge and application was limited to a very small audience of industry experts. Like Reply has developed and implemented an advanced analytics solution to track customers' digital behaviour with the aim of optimising the conversion rate of web views into final purchases.

SAP Sales Cloud

Case Study

A SEAMLESS SALES SYSTEM FOR RITTER SPORT

In-keeping with the well-known slogan “Quality in a Square", the family-owned company, together with 4brands Reply, is setting its sights on digital and future-oriented sales with the SAP Sales Cloud.

A SEAMLESS SALES SYSTEM FOR RITTER SPORT 0

Digital Value Chain

Case Study

Legami and value chain innovation

Driven by digital innovation, consumers began asking for the physical store to take on a new meaning, a phenomenon that has necessitated a profound transformation on the part of retailers. Retail Reply proposed the best solution for Legami’s needs based on the Oracle Retail Xstore Point of Sale suite.

Legami and value chain innovation 0

Mobile Robotics

Case Study

Robotics in Real Estate Operations

Reply, among the first Boston Dynamics Integration Partners worldwide, is testing the "SPOT" robot with ECE to support businesses in benefitting from advanced mobile robotics. As part of the so-called "Early Adopter Program" Reply and ECE have identified multiple possible use cases.

Robotics in Real Estate Operations 0

22.10.2020 / Retail Trend Research

Research

Checking out Checkouts

Is it time for Retailers and Customers to overcome their reticence to adopt Checkout-free Shopping. Here we consider the implications of ‘scan & go’, ‘pay in aisle’ and other checkout free solutions from the perspectives of the Retailer in a post-COVID survey conducted by Retail Reply.

DIGITAL MARKETING

Best Practice

The retail network restarts through digital marketing

Nowadays, digital presence guarantees flexibility and agility of business communications towards customers, allowing the business to keep in touch and enable new relationship solutions at a distance. Like Reply's perfect combination of strategy and technology supports local business networks both in the development of the recovery steps and in the operational deployment of digital marketing initiatives at a scalable level for the entire network.

RPA & Web Scraping

Best Practice

Analysing Online Menus

One of the important building blocks in sales is identifying and finding new customers. 4brands Reply and Macros Reply have facilitated the acquisition of new restaurant customers for a client. With the help of RPA and web scraping, previously tedious manual work was automated.

Case Study

Digital Transformation Starts at Home

Retail Reply supported a global furniture retailer's rapid transformation programme over a two year period helping them on their journey to become more agile, relevant and profitable.

Capri Group

Case Study

Here and everywhere. Now or never.

The Capri Group, owner of the well-known fast fashion brands characterised by high growth potential - Alcott and Gutteridge - is taking on, with Retail Reply’s support, an innovative digital transformation process. This process puts Artificial Intelligence at the service of the Retail world and integrates the gradual nature of a scalable approach to the vision of a multi-channel oriented future.

Here and everywhere. Now or never. 0

Retail Trend Research

The Retail Revolution

What is trending in the Retail market?

The Retail Revolution 0

Retail Revolution

Research

Retail in the 2020's

Download the IMRG-Reply "Retail in the 2020s" Report to find out how retail will be disrupted over the next decade. In this report we look at the changing dynamics of the consumer revolution and seek to highlight why this will affect how merchants manage demand, source products and which technology systems will play a key role in this brave new world.

Retail in the 2020's 0

Supply Chain

Case Study

DRIVE EFFICIENCIES IN SUPPLY CHAIN

A major UK high street retailer has a multiple number of Distribution Centres (DC’s) that are managed internally and with 3rd Party Logistics companies. In order to drive efficiencies in their Supply Chain, Retail Reply helped the client streamline these capabilities to save operational costs.

SELEX

Case Study

Selex strengthens eCommerce infrastructure with AWS Cloud

Storm Reply, an AWS Premier Consulting Partner, supported the Selex Commercial Group, starting from the early stages of migration to the company's day-by-day operations, through an active DevOps service based on the customer’s specific requirements.

Human machine interfaces

Best Practice

Smart Retail, take a photo and buy

Using AI and Machine Learning, Portaltech Reply has created a mobile app that brings the physical and digital worlds closer together, simplifying the purchase and increasing customer engagement.

Smart Retail, take a photo and buy 0

Primadonna

Case Study

The Convergence between Store and Digital

To pursue Primadonna‘s goal of transforming from footwear and accessories specialist to fast fashion retailer, Retail Reply has implemented an integrated solution with online channels that can manage all store operations, from providing information on product details and availability to creating orders on behalf of customers and managing loyalty programs.

The Convergence between Store and Digital 0

AI for Retail

Best Practice

AI Store Check: Shelf Survey at POS with just one click

"AI Store check" is an application which allows sales representatives to automatically perform shelf surveys – all they need to do is create photos of the shelves with the app and upload them to the cloud. An AI is then used to perform an analysis.

SUPPLY CHAIN EXCELLENCE
IN FOOD RETAIL

Discover how you can achieve a modular and scalable supply chain
for growth and competitive advantage in the Retail industry

SUPPLY CHAIN EXCELLENCE IN FOOD RETAIL 0

COVID-19

Research

Impact analysis: How is the consumer goods industry responding to Coronavirus?

Reply leverages Data and Analytics to gain insights into the development of the Coronavirus pandemic and how it impacts society, consumers and industries. This report focusses on the changes in the fast-moving consumer goods (FMCG) sector since the beginning of the COVID-19 outbreak.

UPDATED AS AT 06 April 2020

Impact analysis How is the consumer goods industry responding to Coronavirus? 0

05.01.2021 / Companies Digest

Press Article

Creating Emotional and Unique Shopping Experiences with Digital Commerce

Susanne Zander, Partner at Syskoplan Reply and Reply “Digital Commerce” Communities of Practice Lead, explains why companies must embrace hyper-personalisation and 'micro-moment' technologies to ensure their e-commerce strategy is capable of successfully navigating the disruption of the Coronavirus. Read more in Companies Digest.

Customer Experience Management

Best Practice

Automation in Tour Planning

Sales representatives spend many hours every day travelling to customers. In order to increase the efficiency and the degree of automation of route planning, 4brands Reply developed a tour planning solution that enables a complete integration of data into different CRM platforms and supports both cloud systems such as SAP Customer Experience and on-premise systems.

Automation in Tour Planning 0

11.11.2020 / Online

Event

SAP Impulses for Digital Consumer Goods Companies

On 11 November 2020 4brands Reply participates in the online series "SAP Impulses for Digital Consumer Goods Companies". The experts give an insight into SAP Data Warehouse Cloud for the integration of external data sources using the example of crawled promotion prices.

SAP C/4 HANA

Best Practice

A first step towards a cloud platform at a leading wholesaler

A leading wholesaler has chosen a new approach to more efficient customer management with the support of 4brands Reply: The path went from an on-premise to a CRM solution based on SAP C/4 HANA Sales Cloud.

A first step towards a cloud platform at a leading wholesaler 0

Omnichannel

Article

Omnichannel: the way to go for the B2C retail sector

Four tips on how you can offer your customers the perfect customer experience in a multimodal retail world - Or how I have been trying to buy a new armchair for a year now, but in the end only have an increasing amount of new shoes.

Omnichannel the way to go for the B2C retail sector 0

08.10.2020 / IT Pro

Press Article

How Liberty navigated a site relaunch during a pandemic

In Reply's latest article in collaboration with IT Pro we take a look at how Threepipe Reply helped the iconic department store and retail brand, Liberty, navigate a site relaunch during the pandemic. Learn more about the challenges and opportunities for growing online retail in 2020.

Retail of the Future

Article

This is how the retail of the future works: 5 hypotheses

The search for the perfect customer experience presents the retail sector with challenges and opportunities: For the consumer, the amalgamation of the online and offline worlds is already established. The use of new technologies such as artificial intelligence and IoT is essential for the best shopping experience.

5 Predictions about Retail

07.10.2020 - 08.10.2020 / Live Event

Event

Netcomm Forum 2020

Reply participates in the digital edition of Netcomm Forum Live, a fair dedicated to the world of Fashion & Lifestyle and Food & Grocery. The appointment includes two days during which participants will be able to learn about, discuss and redesign their digital and distribution strategies in the Retail & E-Commerce, Ai & Data Intelligence, Payment, Logistics, Legal & Fiscal and Esport areas.

Advanced Outlet Analytics

Best Practice

Retailytics: digitisation in stationary retail

TD Reply has developed a scalable approach that predicts sales for various points of sale, segments outlets based on their sales potential and target group fit, and optimises marketing measures per store so that stationary retailers can also jump on the bandwagon of data-driven decisions – read more about the Advanced Outlet Analytics approach.

Advanced Outlet Analytics

Digital Retail and Commerce

Best Practice

How is digital disruption affecting brand trust?

Who and what can we trust? How has trust been impacted by the unprecedented levels of data being shared, new technologies such as apps and location-based services, and the rise of online reviews?

How is digital disruption affecting brand trust? 0

03.04.2020 / German Language

Webinar

Making better Decisions: Analysis and Reporting in the Consumer Goods Industry

In this webinar held by 4brands Reply attendees have learnt why transparency of your business processes and the right insights into company data are important to make better decisions.

Oracle eCommerce Solution

Case Study

Euronics: The New Ecommerce Portal Signed by Reply

Technology Reply is the first certified Italian partner Oracle OPN Specialised Platinum Partner. After successfully achieving the previous objective of the project Euronics Italia, assigned to them in 2014, four years later it assumes again the leadership of the new great path undertaken by Euronics Italia to bring his E-commerce to a next level.

Euronics The New Ecommerce Portal Signed by Reply 0

22.01.2020 - 23.01.2020 / Berlin

Event

4brands Reply at LZ Open 2020

4brands Reply, the consumer goods specialist of the Reply Group, presents "AI Store Check" on 22 and 23 January 2020 at the LZ Open in Berlin at booth number 11. The annual kick-off event of the Lebensmittel-Zeitung networks the most important decision makers from the retail and FMCG industries.

Case Study

B2B marketing: the platform for KAO, leader in the beauty industry

KAO Germany, the world's leading provider of haircare and cosmetics products, implemented with Triplesense Reply a mobile-optimised B2B portal for the two salon-exclusive haircare brands of Goldwell and KMS California.

KAO Portal

Architecture Enablement

Video Reference

Reply helps John Lewis' IT move forward at pace

John Lewis relied on Reply to support them in identifying and implementing the new capabilities needed to support its growth strategy, following the newly defined roadmap and providing solution architecture support on the many subsequent IT projects.

Watch the Video!

John Lewis

18.09.2019 - 19.09.2019 / Essen

Event

ECR Tag 2019 with 4brands Reply

Find out about the future trends in offline and online retailing and meet the consumer goods experts from 4brands Reply at ECR Day 2019 - the congress for the retail and consumer goods industry - on 18 and 19 September 2019 in Essen at booth No. 32.

RECOGNISE ME - BUT DON'T SPY ON ME

To what extent will the latest technologies be appropriate to replace human interaction?

AUTOMATED COMMERCE 0

09.09.2019 - 10.09.2019 / Krombach

Event

SAP-Forum for the Consumer Goods Industry 2019

The SAP Forum für die Konsumgüterindustrie takes place in Krombach on 9 and 10 September 2019.

Mobile Website

Case Study

Reply makes BASF mobile

More and more visitors access the internet website of BASF via smartphones. On the BASF’s new mobile website m.basf.com, smartphone users should be able to access relevant information everywhere on the go in the days to come. Reply developed a field and design concept for the bilingual mobile company website advised BASF during the technical implementation.

Reply makes BASF mobile 0

Gamification

Case Study

Smurfs Bluville Village for Kinder Sorpresa

Reply's creative and strategic consultancy has inspired Bluville, a play experience set in the village of the much-loved Smurfs. The game takes up the story from the film "The Smurfs 2" and extends it into an original story for the little ones to enjoy.

Smurfs Bluville Village for Kinder Sorpresa 0

Analytics Assistants

Best Practice

DASHBOARDS: THE NAVIGATION SYSTEMS OF DIGITISATION

Top decision-makers in retail companies with a digital commerce strategy often lack the appropriate control mechanisms to actively guide their company through the digital transformation. Analytics assistants offer support, which should offer the business world the same comfort as we already enjoy as consumers in the digital shopping world.

Reply Voice Commerce

Best Practice

Conversational Commerce Extension for SAP Customer Experience

Customers are looking for new, interactive buying experiences and offers geared to their needs. At the same time they want to make the replenishment process as efficient as possible, especially when it comes to every day products. With Reply Voice Commerce, Syskoplan Reply has developed an extension for SAP Customer Experience that precisely addresses this need for simplification, and with which language can be used as a natural communication medium.

Conversational Commerce Extension for SAP Customer Experience 0

04.02.2019 / A1 Retail

Press Article

OMNICHANNEL – THE FUTURE OF B2C TRADE

How can you make sure you’re offering your customers the perfect customer experience? It sounds simple: the more channels customers use when buying a product, the more they spend. Find 4 tips by Triplesense Reply.

Brand Engagement

Case Study

It’s kick-off time, with Nivea Men and Bitmama

Nivea Men has relaunched its brand with an integrated digital campaign by Bitmama to maximise engagement through the new slogan “Every day begins with you”. Bitmama has used different social networks in an integrated approach to generate a potentially infinite ripple of engagement across the web.

It’s kick-off time, with Nivea Men and Bitmama 0

23.01.2019 - 24.01.2019 / Berlin

Event

LZ Open 2019: Meeting Point for the Food and Beverage Industry

4brands Reply, the consumer goods specialist of the Reply Group, is partner of the LZ Open in Berlin from 23 to 24 January 2019. The annual kick-off event of the Lebensmittel-Zeitung brings together the most important decision-makers from the retail and the FMCG sector.

19.02.2019 - 21.02.2019 / Düsseldorf

Event

Visit EuroCIS 2019 – Technology never sleeps

Meet the experts from Portaltech Reply and Syskoplan Reply at SAP's booth at EuroCIS, the leading trade fair for retail technology. The focus of the booth lies on topics such as Omnichannel Retail and Intelligent Stores.

19.09.2018 - 20.09.2018 / Wiesbaden

Event

4brands Reply at ECR Tag 2018

With over 800 participants, ECR Tag is the leading trade congress of the German consumer goods industry. 4brands Reply is represented as gs1 Germany Solution Partner with its own booth. On September 19, Heiner von Brachel, Senior Manager at 4brands Reply, will talk in the "Customer Journey 4.0" forum about how smart data and digital tools can improve sales potential.

IoT at the Supermarket: the intelligent and connected shelf

IoT at the Supermarket the intelligent and connected shelf 0

30.10.2018 / Hamburg / Munich / Cologne

Event

REPLY INSIDER BOOTCAMPS: RETAIL X

Megatrends such as Personalised Commerce, IoT or Data Driven Enterprise have great potential for disruptive changes in retail. In order to adapt to this world of new retail, it is necessary to constantly visualise the Customer Experience, exchange ideas with other experts and develop ideas together. This is what the Retail X Bootcamps are for.

HAMBURG 30.10.2018

MUNICH 13.11.2018

COLOGNE 21.11.2018

Case Study

THE NEW INTRANET PORTAL FOR CONAD DEL TIRRENO

Technology Reply, an Oracle OPN Specialised Platinum Partner, has developed an innovative solution that enables quick, direct and secure access to the services provided by the Conad del Tirreno cooperative.

Artsana

Case Study

POS Oracle XStore: the OmniChannel Point of Service Management

The new digital store of Chicco created in collaboration with Retail Reply.