PERFORMANCE MEDIA MARKETING

PERFORMANCE MEDIA MARKETING

Every company has individual structures, target groups and corresponding challenges. A marketing campaign that performs well at one company will work less well at another. Performance marketing is a strategy for making marketing campaigns measurable and optimizing them. Especially in online marketing, performance marketing is an important component, since customer reactions can be made measurable.

Among the most used tools of Like Reply in Performance Marketing are SEO, SEA, email marketing, display, mobile and social advertising and retargeting. Thanks to the enthusiasm for innovative technical solutions Like Reply can also consider, test and integrate the latest developments in marketing.

The Offering

  • Tailor-made strategy design for digital communication
  • Designing multichannel campaigns and identifying the most suitable media mix to achieve the objectives
  • Increasing website performance, increasing user engagement, generating leads, increasing sales through e-commerce
  • Focusing on user performance: measurability, analysis and optimization of attribution models

Performance Marketing

Best Practice

Approaching performance marketing

How is a performance marketing campaign formed? Like Reply follows a tried-and-tested, data-driven approach, based on the analysis and interpretation of the needs of the business and the needs of the client.

Approaching performance marketing 0

Performance Marketing

Best Practice

Selecting the right mix of tools to maximise results

Not every channel is effective for every situation or context in which the business operates. Like Reply outlines characteristics and main features of the communication tools most widely used in digital performance marketing.

Selecting the right mix of tools to maximise results 0

Performance Marketing

Best Practice

Definition of KPIs and campaign optimisation

The achievement of a client's business objectives relies on the correct identification of the KPIs to be monitored. Furthermore the careful evaluation of interactions that have taken place between various communication channels and used in a performance marketing strategy is an important aspect.