Marketing Automation

MARKETING AUTOMATION

Marketing Automation describes the use of tools for planning, execution and automation of marketing communication and processes. In other words: It means the optimization of repetitive processes such as lead qualification, follow-ups, cross- & upselling, and regular or triggered communication in order to increase efficiency and reduce costs and resources.

Stand-alone solutions, which aim at one-to-many communication and thus the sending of mass e-mails belong to the past: over the last 20 years marketing automation has become one of the most important goals of modern marketing.

This is due to rising customer expectations as well as an ever-increasing demand for personalized and relevant content with added value: To deliver a personalized experience to each customer individually, you need to gather the right information, set the right triggers and automate campaign delivery and communication – all based on each customer's behavior and interests, with the right content at the right time and within the preferred channel.

The Offering

Support with the implementation of a new marketing automation solution or further development of an existing one
Execution of multi-level campaigns where decisions can be automated and manual tasks are avoided
Personalized messaging and a personalized overall experience for each user
Identification of the most important moments of the customer journey and its optimization, e.g. data delivery, welcome or retargeting
Evaluate leads or determine the value of contacts/customers using a scoring or RFM model and set up specific campaigns and triggers for each segment
Automated A/B tests that identify the appropriate content and assets

Marketing Automation