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You say “Bar Sport” and your memory goes to the low Po Valley and its surrealistic characters, made immortal by Stefano Benni in 1976. A classic of humorous literature.
The Bitmama project recalls the idea of Bar Sport as a container for memorable characters and stereotypes, and particularly as the chosen place for the talk about football, men’s national passion par excellence, updating it to the evolutionary path of the digital homo tifosus, who is not satisfied with small talk and demands involvement and participation.
Therefore, here is Nivea Bar Sport: a quiz with prizes on the culture of football, a pools coupon where you can play the strangest forecasts, a web&win that can let you sit in the V.I.P. stand in Meazza Stadium, a videogame with Clarence Seedorf playing penalty kicks, and a video contest to reach San Siro’s maxi screen via YouTube.