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Mediastars XXI edition was full of satisfaction for Triplesense Reply. The project Giulietta Test Drive your love reached the 1st place for ADV On Line and also won the Banner Category in the same section. A real winning hand. Another Alfa Romeo project Giulia Quadrifoglio Emotionalgot the second place “ex-aequo” in the Internet Section. Moreover, two Special Star Awards (Copy Strategy and Photography) for the Lancia new website and two (Graphic Design and Concept Design) for the Alfa Romeo projects Giulietta Fuel Your Instinct and -here it is again- Giulia Quadrifoglio Emotional.
Giulia Quadrifoglio Emotional On the new Alfa Romeo website, a full screen video heralds the paradigm from which Giulia Quadrifoglio begins: emotions first of all. Every components of the vehicle was conceived starting from a mighty and unequivocal emotion. Design, performance, comfort, dynamics are all sections of a best in class storytelling, rich in exclusive contents Giulia Quadrifoglio
Giulietta Test Drive Your Love With Alfa Romeo emotions go faster. And on Valentine’s Day, sporting hearts beat as one. This led to Test Drive Your Love, innovative project for display advertising created by Triplesense Reply in partnership with Google.On Valentine’s day every lover dedicated to his /her own partner a special message with a customized banner; and by clicking on these, his/her better half could discover the chemistry as a couple with Giulietta’s different souls (Sporting, Passionate, Modern or Trendy). Morevover they received a special invitation for a Test Drive from an Alfa Romeo Dealer.
Fuel Your Instinct During Alfa Romeo Giulietta reveal, the digital project #fuelyourinstinct debuted online. Triplesense Replyply dedicated it to all Alfa Romeo most passionate Lovers: istinctive and irrational. Stallion, Asp or Shark? The users, inspired by the creativity of some exceptional contributors (photographer, videomaker, influencer), chose the New Giulietta’s instinct closer to theirs: Performance, Style o Excitement, symbolized by the three iconic wild animal. After that, they simply connected to their Facebook or Instagram profile to create an emotional editing, with the frames and videos of the individual timeline mixed with both images of the selected animal and New Giulietta.
The world driven by women Waiting for Ypsilon MYA, big news of the year, Lancia Triplesense Reply for the concept and design of a new digital look-and-feel. The result? A new website more ladylike, empathic and dedicated to the women’s interests and needs. The car, the YOU platform, the TrendVisions Magazine, the Beauty Quotess” gallery, Collection and insights: the whole Ypsilon world shows up with refined language and tasteful images just like a real digital boutique. And to enhance everything, the unmistakable touch of the photographer Fabrizio Turrà was included.