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A Digital Asset Manager (DAM) makes it possible to meet two fundamental needs for any business: that of preserving its own digital content - like videos, images, audio, documents, and drawings - while contemporaneously promoting their consultation or use in education/training, publicity, or BSB objectives. In this sense, the DAM is the best solution for consolidating corporate digital assets while fuelling marketing initiatives, brand consolidation, and/or edutainment activities. This is possible thanks to its capacity to upload from various devices, order, classify, track, save, convert, tag, and archive the material available in various formats. The digital information stored is then visualized, documented, handled, and conveyed via other digital channels, end-to-end activities, and initiatives capable of supporting business processes.
Having a single repository for the collection and management of corporate assets makes it possible to control their metadata, copyright expirations, and updates, while preventing uncontrolled duplication of material by promoting the reuse of contents without neglecting fundamental steps and preventing potential risk of legal disputes. Moreover, the solution enables users to exchange content in real time, comment on them, modify them, and reuse them, all on a Cloud platform.
Based on Discovery Reply Multimedia™, the Digital Asset Management suite is designed for media life-cycle management and as a centralized Repository. The Discovery Reply DAM Enterprise solution is available On Premises, but also as a Service. Its Cloud Computing architecture guarantees scalability as the user’s needs increase. This enables quick set-up and personalized configuration for the client. Sizing is adapted to current usage conditions, resulting in notable savings on infrastructure, operating, and management costs. The Service mode guarantees support, constant monitoring of the systems, security in the management and protection of the contents (recurring and centralized backup) and high service levels (business continuity).
A system that enables Marketing departments to programme and send messages to user profiles or to use Digital Signage to have texts, images, videos, or combinations of all three appear on screens for commercial or promotional purposes or internal communications.
A corporate Web TV platform enables employees to access multi-lingual or subtitled audio-visual content with information on their own group, product and service updates, news, and corporate events. The front-end of the solution consists of a multi-media and multi-device display for visualizing videos, photos, and presentations, plus a back-end editorial platform with content management, repository, and delivery functions as well as reports on digital media access statistics. The contents produced on a corporate level by the company units can be conveyed with a highly professional quality, thanks to the fact that the solution can manage all the latest video formats. The contents are generally organized by format, enriched with tags, subdivided into chapters, and made available to end users according to access regulations based on corporate organization and, sometimes, country of belonging. Every day, editorial operators can personalize the content catalogue and their layout in each of the controlled multimedia displays in real time. A video player developed in HTML5 technology provides an advanced user experience for navigating contents, voting, and the selection of the subtitle language.
Supplemental components to be added to the main application, Web TV, or web page for the return of specific contents suitably formatted and configured, like video galleries or specific selections of material.
The Multimedia System of Digital Signage consists of a set of public displays configured for the visualization of multimedia content as well as informative and advertising messages managed remotely by a centralized platform. Projectors, display walls, and monitor touch screens can be arranged in public and private places, in waiting rooms or public spaces of businesses or stores, making it possible to transmit different presentations for every viewing point, depending on the geographic position and objectives of the communication, thereby optimizing communications strategies. These systems are also recommended for corporate types of initiatives, improving communications between management and collaborators by means of information linked to corporate dynamics updated in real time. The architecture is based on best-of-breed Digital Signage technologies for the management of display networks and programme logics. Over the years, Discovery has developed a strong expertise in these areas and offers customized solutions through targeted configurations, the development of plug-ins, and integration with corporate systems and data to actively manage content updates. The solution is modular and scalable, and there are other potential integrations for advanced management of the user experience through touch screens, RFID, interactions with personalized mobile Apps, etc.
The solution targets a widespread and extensive market.