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The Commissione Nazionale per le Società e la Borsa is the public authority responsible for regulating the Italian securities market. Its activity is aimed at the protection of investing public. Consob is the competent authority for ensuring transparency and correct behaviour by securities market participants. Consob on Web is a point of reference for an often heterogeneous public, with different interests, needs and awareness about the matter concerned. A constant updating, together with contents correctness, immediateness and straightforwardness of meaning, are key factors in terms of legality and authority for this web presence. The Internet site, born in 1998 and initially thought to manage a modest volume of documents and information, during the years became more filled in with data that had to be arranged and made orderly retrieved and accessed by an ever growing number of users. In line with international standards, the site had also to allow disabled people access the research paths.
The solution Reply realized concerned the whole graphic and applicative restyle of Consob site. Reply redesigned browsing, graphics and contents, making the site evolve in a Corporate Portal. The portal structure is thought to follow consulting paths, for the several categories of users or for the different areas of interest. In order to ease browsing, the portal is equipped with advanced support tools, such as service menus, research functions and explicative texts. The new set up has the double aim of offering to un-experienced users explicit menu entries and simple modes of browsing, and, at the same time, gives to practised ones the opportunity to access immediately data of interest. The main renewals concerned: • Contents structuring based on specific interest areas • Consulting paths definition, ad hoc for different categories of users • Creation of a path for disabled people in line with international standards • A new section in home page, dedicated to international activities • Renewed graphics to highlight contents • Useful pop-ups to access quickly data and informative documents More than 30million documents are now available to supply users with services, information and investor education, also by means of new menus added and integrated to the traditional thematic areas Consob oriented.
Reply value The new set up has explicit menu entries, an easy way of browsing for un-experienced users and an immediate way of accessing data of interest for skilled users. The paths are structured according to groups of users and let Consob further profile as a reliable source of financial information for investors, market participants and journalists. Consob and Reply, working together since the very beginning, developed a solution that concretely enhances the quality of the services addresses to the portal users.