Business Intelligence for television fine-tuning

To analyze the transmissions audience data is kernel to a TV enterprise, because it has to create its programming on the basis of such analysis. To conceive new transmissions and to locate them in the right place is more effective whether leaded by a careful audience scrutiny on its own or competitors’ programs. The same examination allows assessing the success of the strategies employed.

One of the major European enterprises of TV programs and information production, had the central need to obtain an effective and significant assessment tool, able to make real time sophisticated analysis and deliver detailed reports about share and audience data.

SOLUTION

Reply realized a Business Intelligence solution featured by a proper integration between innovative solutions and traditional data reporting functionalities.

The solution manages big amounts of data and makes quickly sophisticated analysis. Besides, it supports groups of work, data exchange, results and choices sharing. The system supplies users with a detailed transmissions monitoring tool and let them interact in a quick and dynamic way.

The database consists of two databases, one relational and the other multidimensional. The monitoring and the subsequent analysis of the detail and/or average data the application can calculate, conveys straight away a tip about the trend of the programs under survey.

The user can create, save and print the required reports. They can be visualized in graphical figures using a menu of choices and setting an adequate selection of parameters.

ADVANTAGES

The particular attention paid to the database performances brought to a solution able to give always accurate and updated information.

The system, since the first months of use, allowed to analyze and compare the audience and share data in a fast and helpful way.

The Business Intelligence solution Reply realized enables to

• support working activities because it is possible to work in groups and to exchange data, making easier to share choices and to reach goals
• obtain fast data about audience, to be compared to every single program, to groups of transmissions, or of networks.
• exploit an immediate graphical analysis tool to monitor the programs performances relying on the audience data
• retrieve helpful information to intervene in programs scheduling at brief and medium terms

REPLY VALUE

Thanks to its deep knowledge in the Media area and to its numerous experiences concerning Business Intelligence, Software Integration and Data Warehouse, Reply supplied the customer with an effective and significant assessment tool, able to make real time sophisticated analysis and deliver detailed reports about TV programs performances.