Data ‘happens’. It used to be confined within our firewalls and systems but now it is ‘happening’ everywhere. Data is ubiquitous, but not glorious. It is a small word with big ramifications; the visible tip of a sprawling, submerged iceberg. It is an area which has been complicated in the past by too many words and unhelpful definitions. Data management has always been problematical, but if it was difficult before, it is perceived as nigh on impossible now. Most organisations are in a mess with data and no amount of bottom-up initiatives in data governance, data management, regulatory compliance or information exploitation are going to fix this. Yet, at the end of the day, data is a corporate asset. Why not adopt a simpler approach and treat it like any other corporate asset?