MCI (Marketing Corporate Intelligence)

Marketing & Corporate Intelligence is a doctrine aiming at gathering and interpreting, for business purposes, the opinions that Network users exchange within the social networking spaces. Such spaces are, indeed, a source of inestimable value for a company, which can extract important information, useful to set up its own business strategy. As a matter of fact, through blogs, forums, newsgroups etc. users may disseminate and share their observations and opinions on a specific brand or product, without being influenced.

More specifically, Marketing & Corporate Intelligence allows to:

• Access the market “soft know how” (how often and how people talk about something)
• Promptly and precisely quantify the market degree of awareness regarding the brand and/or products, also with regards to competitors
• Investigate, in a sophisticated way, the cause-effect relationships

In such a context, it is therefore indispensible to have the tools able to “capture” and analyze the said contents, by providing the management with a summary vision of the opinions expressed by the Internet population on a brand or product compared with that of competitors. Semantic technology is the element which enables and makes this vision possible and effective.

e*Finance Consulting Reply, in partnership with Expert Systems offers the Financial Institution Market an MCI proposal revolving around a basic service and a series of functional modules which may be added at a later time.

Specifically, the basic MCI service, offers:

• Daily monitoring of 6 information sources in Italian, present on the Network (www.soldionline.it, www.finanzaonline.com, www.borse.it, www.finanzaediritto.it,  www.borsafinanza.it, www.investireoggi.it)
• Content extraction, semantic analysis and classification according to brand and product or service line
• An assessment of comments expressed by users
• Viewing of the average value of opinions relating to the available analysis drivers and comparison with competitors
• Positioning of opinions expressed on all competitors in relation to awareness
• Sentiment trend through time, with the possibility to make a drill-down of opinion distribution
• Opinion distribution trend, through time, with the possibility to view the text of each contribution taken from the source
• Activation of the service in SaaS modality