Blockchain transactions make trades indisputable and guarantee information payload integrity. Counterfeiting risk is thus mitigated and final consumers are able to verify in each moment all product characteristics (e.g. provenance, material and components specifications, etc.).

As blockchain redefines contract instruments and negotiation processes, it could streamline authenticity verification mechanisms for supply chain actors. Possible impact could be registered on trade instruments such as Incoterms, custom declaration of goods and international trade registries.

Beyond enabling trade processes and facilitate funds transfer, blockchain programmability and smart contract logic could empower traditional loyalty programs with smart incentive mechanisms, leveraging both user experience and brand equity.

Via tracking and proof of authenticity mechanisms, blockchain allows customer to understand and discover the story behind a product. Moreover, frictionless payment and mobile services could enrich in-store purchasing experience.

Blockchain payments streamline Person to Merchants transactions, allowing both customers and retailers to benefit from cost-cutting payments technologies and enhancing trusted relationships between both parties.