Auto CRM & Marketing Excellence 2015

10 - 11 November 2015

Rome, Radisson Blu Hotel

Reply, as a Diamond Sponsor, takes part in the fiftheen edition of Auto CRM & Marketing Excellence.

This summit brings leading marketing together, CRM and digital executives from the automotive industry and its aim is to explore issues such as CRM and Interactive Marketing in the automotive sector. Shopping behaviour of modern society is dynamically changing and moving increasingly towards a digital communication landscape. The automotive industry needs to integrate all the communication channels to maximise the effectiveness of marketing strategy and engage customer with the brand.

Reply promotes the participation of FCA Group, which has a speech titled "Reconnecting isolated customer dots with the digital activity" on November 11th at 10:00 am. After a short introduction by Elena Previtera, Executive Partner at Reply and Practice Manager CRM, Federico Belotti, Digital CRM EMEA Manager of FCA Group, presents the CRM project of FCA through some key steps to understand better the Customer Journey:

• Enhance the relationship with the customer to address the correct message along the buying process and meet the interests of the final customer
• Build a service platform to extend the brand's presence at local level and supporting the sales process of the dealers
• Integrate customer data in a single environment to enable personalized communication.

Reply has its own booth where it showcases some innovative CRM solutions designed for the automotive industry, through live interactive demo that use Virtual Reality technology with mobile devices and smartphones.

For further information: Auto CRM and Marketing Excellence.