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Retail Reply hosts the First 2017 Forum on Trust. The event is an opportunity to discuss trust in retail, key challenges arising from digital innovation, and implications for business in 2017.
Who and what can we trust? How has trust been impacted by the unprecedented levels of data being shared, new technologies such as apps and location-based services, and the rise of online reviews?
What role does trust play in the relationship between consumers and retailers? And how has this been affected by digital transformation? Reply, which specialises in the design and implementations of solutions based on new communication channels and digital media, has conducted a research to understand the impact of trust on brand loyalty in this digital age.