Is it possible to produce large volumes as well as individual applications as quickly, cheaply and reliably as in industrial manufacturing? Impossible? In fact it is possible – as demonstrated by Live Reply, a consulting, development and system integration services provider, with their “application forge” the Reply Apps Factory. Live Reply develops applications for companies in the telecommunications, media and trade, as well as mobile equipment manufacturers – from creating design ideas, development and testing all the way to releasing them onto the market. Live Reply clients include companies such as Vodafone Deutschland and Samsung.