Reply helped Panasonic in Europe to finalize the integration of Eloqua, the marketing automation tool in place with several source systems from Panasonic. Once the foundation of the solution was finalized, Reply worked together with Panasonic marketing team in Europe to better define the strategy of the Customer Experience. As a result, a Customer Journey has been designed and started to be implemented. Furthermore, Reply assist Panasonic Europe to run product and event campaigns in more than 20 countries.