Reply [MTA, STAR: REY], specialist in the design and implementation of solutions based on new communication channels and digital media, launches its new Design Thinking Lab in Munich, Germany, for the development of innovative solutions around digital transformation. It is Reply’s third lab in Europe emphasizing Reply’s commitment as a driving force in digital transformation. The other two Design Thinking Labs are in Gütersloh (Germany), which is focused on Industry 4.0, and in Milan (Italy), which specialises in design for innovation.