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15 October 2009
Reply [REY.MI], a leader in the design and implementation of solutions based on new communications channels and digital media, has made available the Definio Reply platform to enhance its offering to companies operating in the field of Finance. Definio Reply, which is already being used successfully by several companies in the asset management market, stands out as an open and flexible platform for the management of information relating to finances and assets, with its integration of the main instruments used for monitoring, analysing and supporting financial consulting. Definio Reply comprises the product known as Definio Financial Platform, which Reply acquired from InAnte, combined with consolidated experience in this sector, including Risk Management, Wealth Management, Budgeting and Cost Control. nts used for monitoring, analysing and supporting financial consulting. Definio Reply is part of Reply’s development strategy in the Finance industry, where it already provides support to some of the most important banks and insurance companies in defining strategies based on the introduction of new technologies (SOA, mobile and wireless solutions, multi-channel portals, on-line self services, business intelligence and knowledge management) in mission-critical sectors such as trading, asset management, distribution channels, risk control and security. Moreover, in recent years Reply has developed an increasingly important practice in consulting and providing assistance with change resulting from critical projects in the spheres of "increased earnings" and "cost optimisation" with some of Europe’s most important financial institutions. "With Definio Reply", said Tatiana Rizzante, Reply’s CEO, "we have expanded our Risk Management and Wealth Management offerings. This is becoming an increasingly crucial environment for all financial companies – banks, asset management companies, insurance companies, pension funds, bank foundations, investment and private banks and family offices – that must analyse and monitor managed financial activities, both directly and through third parties".