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23 November 2010
Genoa – Palazzo Ducale
@logistics Reply participated to the convention “Port ID Summit”, an event dedicated to the traceability and automatic identification industry, held at the second edition of Port&ShippingTech. The conference Port ID Summit aims to provide the CIO of the leading Italian companies a clear and concrete vision of the integration of RFID and Auto-ID technologies with existing legacy solutions, such as SCM, ERP and PLM systems. At Port ID Summit Automatic Identification is not considered an isolated technology but it becomes the “binding agent” in the exchange between the areas of the company’s information systems. During the event it was possible to discuss about technical characteristics of automatic identification technologies, the latest developments, legal implications and major deals available on the market, by participating to highly qualified conferences, as well as visiting the innovative exhibition area, rich of practical demonstrations and "hands-on experience" simulations. A tour between the main fields traceability is being applied to: applications, integrated products and services, to better understand the ease of use and the immediate benefits coming from the adoption of traceability solutions. Francesco Soncini Sessa, @logistics Reply’s Research & Development Director, and Mauro Baldoni, Geodis Wilson, Italia’s IT Manager, took part to the conference on 23 November at the Palazzo Ducale in Genoa, holding a speech titled “The WMS on demand: the user’s experience”.