Click Reply™

The new frontier of the Supply Chain is to integrate end-to-end solutions, capable of bringing down barriers among suppliers, companies and end-customers, transforming the current models into real Collaborative Networks, where a correct design and implementation of Execution components is becoming more and more important.

In this scenario, in the field of Auto-ID (automatic identification) technologies, i.e. systems that can obtain identification data of objects and people automatically, the use of RFID (Radio Frequency IDentification) Labels or Tags is becoming more and more popular.
Reply helps its customers to integrate operating partners, designing optimized Supply Chain Execution models in the Warehouse Management, Transportation Management, Planning and Inventory components.

Reply has been one of the first companies to invest in RFID technology in Italy, in order to provide enterprises with a full and integrated offer: from consultancy for operating process overhauling, to the development of a specific design method, and the definition of a specific application framework integrated within Click Reply™, Reply’s proprietary platform for Supply Chain Execution.

The solution architecture, fully oriented towards services and based on open standards, enables integration with both ERP systems and SCE and MES systems, allowing for the management and control of a wide range of devices used to read and write RFID-based tags.

The availability of an application framework for the management of the RFID technology means a step forward in the possibility of combined use of new wireless and mobile technologies in the real-time management and control of the supply chain, providing TAG RFID information on products, packaging, pallets or containers in real time.

Click Reply, with its Warehouse Management, Transportation Management, Planning and Inventory components is used by over 200 customers world-wide to optimize their Supply Chain Execution.