Presence in Communities and Social Networks

The ever growing qualitative and quantitative participation to online Communities and Social Networks, especially in Italy, motivates companies to create their own Communities, as well as to “enter” the most popular Social Networks and Communities, where users tend to spend an increasing portion of the time they spend on Internet.

As a matter of fact, market analysis show that users utilize the communication tools offered to them by Social Networks, even in replacement of more traditional online communication tools like e-mail, and increasingly tend to access contents and rich media which are user-generated or are virally disseminated within the Community.

Moreover, the most popular Social Networks offer companies useful Marketing, communication and information gathering tools and constitute an ideal platform to implement viral marketing initiatives, as well as to collect feedback and statistical data.

However, the mere presence is not enough, unless accompanied by a customized strategy and adequate tools to optimize ROI.  Experience proves that Marketing initiatives on Social Networks show dramatic differences in terms of success and effectiveness, depending on the consistency and completeness of the approach used, as well as on the quality of contents and tools offered to the Community Members.

Reply is able to provide an end-to-end support to presence initiatives in Communities and Social Networks

Reply offers consulting services to define effective launching and development strategies for company’s presence, by helping clients develop a roadmap which could exploit in the best possible way all the possibilities offered by Communities and Social Networks, ensuring feedback monitoring and the project evolution. The approach may be incremental, developing towards increasingly complex solutions, on the basis of the results achieved.

Moreover, thanks to its excellent skills in all the technologies involved, Reply is able to offer a complete range of solutions and services for:

• The development of tools and applications within the chosen Social Network platforms,
• The integration with contents and services available on companies’ “traditional” web sites,
• The interaction with possible Community platforms managed by companies,
• The analysis of users’ contacts, opinions and behaviors, as Business Intelligence and Customer Intelligence tools.