Microsoft Surface for interactive contact points

Within the scope of exploring new frontiers of brand-client contact, in order to define CRM innovative strategies, Reply is able to offer solutions based on Microsoft Surface technology. This tool enables to transfer interactive and high-impact contents directly to points of sale and other places offering potential contact with clients, by exploiting a very intuitive interaction modality: touch. The interaction with the screen, with no intermediation, allows the user a new, fulfilling and stimulating experience.

The Reply prototype introduces a solution purposely studied for the fashion and retail sectors, with the aim to provide a complete overview on the possibilities offered by Microsoft Surface for these specific industries. The developed functionalities were selected on the basis of modularity and configurability criteria, to ensure that the whole system as well as each functionality are customizable and may satisfy a wide range of requirements.

The application is basically a virtual salesperson, helping customers find, within the shop, what they are looking for and offering a complete overview of the products for sale, allowing immediate consultation. At specific times, during navigation, customers may leave their full contact details and e-mail address, if they so wish. This way, the customer may be subsequently contacted and the retailer may establish a direct relationship with the prospect. Moreover, the tool offers a wide choice of languages enabling to overcome the linguistic barriers which may exist between the salesperson and the customer, thus facilitating communication and information gathering.

Reply knows how to support its clients during the whole planning and developing process of projects linked to innovative relationship modalities with a specific target: from the planning of communication strategies, to the development of single messages and contact tools, up to the system performance measurement. Anticipating all trends, Reply proposes a tool that enables to interact with information, involves all senses, improves cooperation and increases communication capacity. Thanks to a perfect combination of software, services and hardware it is possible to expand computing boundaries, thus enabling experiences which break down barriers between users and technology, offering businesses new ways to involve users.