Data Mashup

Following the market, which is shifting from desktop applications for single individuals to on-line services for a user base, the value is no longer linked to functions but rather to information.
For many online services of the Web2.0 Age, the competitive advantage lies in data extraction and their correlation: Data Mashup.
Even in the Enterprise field, inside the company, Data Mashup constitutes an indispensible tool, enabling improved decisional and operational processes. Let’s just think, for example, about the merger of 2 companies which need to put together information on their respective clients.

The Challenges

The challenges to best exploit such scenarios are numerous:

• Maximize the value extracted from huge data quantities
• Free knowledge from silos and applications where it has accumulated when its importance was not yet envisaged
• Detect scenarios where existing data may be reused
• Manage and integrate different types of data sources, being them structured (such as a database), semi-structured (a web site) or non-structured (the body of an email)
• Exploit in real time also those data having high change or non-controllable frequency (such as web data)

The Reply Value

Open Reply, a company of the Reply group focusing on Web 2.0 issues and technologies, works with its customers to:

• Analyze scenarios and data sources in order to find the best data extraction and integration modalities 
• Develop Data Mashup solutions

Since February 2008, in order to support these competences, Open Reply has partnered with Denodo, a well-known innovator in the field of  Enterprise Data Mashup.