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Arlanis Reply opens the first Social Media Command Center in Germany powered by Salesforce Radian6™

12 December 2013

Arlanis Reply, the Reply Group’s company specialising in Salesforce solutions, opens in Munich its first Social Media Command Center powered by Salesforce Radian6. The Center in the Reply Munich office is a dedicated area where the companies can listen and engage in social conversations around their brand and market in real-time. The Reply Social Media Command Center allows the monitoring of social media trends, thus enabling businesses to improve their marketing and communication strategies.

The digital age, through the explosion of social media channels, has massively empowered users and consumers which are now more than ever involved in a brand’s reputation building processes. This is prompting companies to network more with customers, identify digital influencers in their respective industries and actively seek dialogue with the online communities.

Thanks to the Arlanis Reply Social Media Command Center, which was developed in co-operation with salesforce.com, companies are able to increase their understanding of the social media conversations happening around their brands, products or services. The Center is powered by Salesforce Radian6, the leading social listening application, which monitors more than 650 million sources globally in 22 languages, including the Twitter Firehose of 400 million tweets per day. It was named a "leader" and "most innovative" vendor in independent research firm Forrester Research, Inc.’s "The Forrester Wave™: Enterprise Listening Plaforms, Q2 2012".

Through intuitive multi-screens, the Center provides a wide variety of real-time interactive analysis on top influencers and opinion leaders, sentiment of posts and tweets, share of voice, conversation volume, geographic hotspots and many other key aspects which help to enhance the organization’s understanding of the marketplace and consumers needs.

With the launch of the Social Media Command Center, Arlanis Reply, aims to increasingly support companies in the complex transition from traditional customer relationship management (CRM) to a customer-driven, pervasive relationship model.

More info: www.reply.eu/socialmedia-commandcenter
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Arlanis Reply

Arlanis Reply is the Reply Group company that specialises in planning, producing and integrating Salesforce.com’s solutions and services. Arlanis Reply supports companies through the switch from traditional CRM systems towards processes, strategies and tools to implement digital and multichannel CRM solutions. As Platinum Partner for Salesforce.com, Arlanis Reply has developed significant experience dealing with important EU realities, thereby consolidating a best practice approach on an international level. Thank to its experiences in the migration and integration of CRM solutions and to its abilities in the design of Cloud SaaS (Software as a Service) and PaaS (Platform as a Service) architectures, Arlanis Reply provides end-to-end services ranging from the migration towards SaaS CRM solutions up to the development and implementation of a comprehensive plan of Digital CRM, including social media marketing as well as social media listening and monitoring. Arlanis Reply is the first Salesforce.com partner to open a Social Media Command Center based in Germany at the Monaco Reply offices.