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Tesco Hudl

Case Study

Customising Android to new levels: the creation of the Hudl tablet for Tesco

Open Reply’s contribution, as a strategic development partner with deep expertise on Android has been essential to the success of the project, with the team working closely with Tesco, from interface design through to software customisation.

Customer: Tesco
Tesco

Open Reply has been working with Tesco as one of the key partners in the creation of the Hudl Tablet, which marks another significant step towards the retailer’s vision of the future – to be an outstanding international retailer in stores and online. Tesco is deadly serious about taking its online presence to new levels in the digital space, which will enable it to fend off competitors like Amazon and Google and go on a digital journey with its customers.

Tesco chose Open Reply as a strategic development partner to work on a number of areas:

  • To customise Hudl’s Android Operating System and adapt it to work on the tablet and deliver the brand message
  • Create the ‘Over The Air’ update distribution system
  • Create the ‘Getting Started App’ which covers everything for the new user from hardware to software and how to customise internet safety settings

Open Reply

Open Reply is a Reply company that specialises in delivering creative and technologically innovative mobile brand and commerce solutions. From mobile web to native apps, on both smartphone and tablet, Open Reply fuses the best creative and technology to deliver conversations optimised for the mobile device that increase engagement and commerce conversions.