Television: the path towards Convergence

Digital technology has the potential to change the whole telco-media industry as a system. The opportunity is to offer contents featured by interactivity and customization, with the quality and ease-of-use of broadcasting services.

The Digital service revolution has just started.
The opportunity to offer contents with the quality and ease-of-use of broadcasting services, as well as interactive and customization features, an “unlimited” number of channels (they may be as many as one for each user) provided by broadband networks will bring about changes in the content value chain over time.

Unlike so-called “non-interactive decoders”, set-top boxes configured to receive the digital terrestrial signal or for IPTV, can support interactive functions, transforming the television into an all-in-one terminal, capable of interacting with the TV program currently on air and for the first time enabling viewers to take an active role.

This means that all the households who have a TV set can avail themselves of new interactive environments capable of enabling increasingly exciting Digital Lifestyle components.

Reply believes that the future of our society will lie in the spreading of new interaction channels.

That is why it supports major industry operators in the path towards the convergence and the re-definition of their business models, with consulting services and a full mastering of communication and content distribution technologies:

• IpTV
• Dvb-H
• DTT