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25 May 2009
Reply [REY.MI], leader in design and implementation of solutions based on the new communication channels and digital media has established Live Reply, a new company committed to providing advanced services and digital contents for Mobile, Web and TV. Live Reply fulfils the requirements of Telco Operator and Media Companies to create services aimed at leveraging the media convergence as well as exploiting the potentials envisaged by the new consumer electronics generation and the increasingly wide “user experience” customizing options the Web is today enabling. In particular, Live Reply boasts a consistent specialization in the design, development and distribution of services and contents on Mobile and TV, in the definition of Community and Entertainment services for the Web, Mobile and TV, as well as in the development of advanced applications for mobile devices and Set-Top-Box. Live Reply encompasses expertise along the whole value chain of digital contents and is therefore capable of providing specialized operators (Telco, Media, MVNO, Service Provider, …) with an end-to-end support: from planning, design and development of leading-edge services to their testing on multiple devices and networks, as well as aggregation and management of content provider. Live Reply establishment is a crucial step in Reply’s development strategy within the Telco&Media industry, one of the major markets in which the Reply Group is present with projects addressed to all the key industry players, such as Mediaset, RCS, Seat Pagine Gialle, Telecom Italia and Vodafone. "The fixed-mobile convergence, combined with an increasing diffusion of Web-based devices and multi-media contents - has declared Tatiana Rizzante, Reply CEO - is resulting in an even more radical contamination of heterogeneous environments, such as Mobile, Web, TV and Advertising". "We are witnessing - continues Tatiana Rizzante - a change in the habits of users, who are no longer satisfied with a digital world limited to a PC screen. On the contrary, they expect to access their services and contents from and in each and every context, irrespective of the devices used". "Our goal – concludes Tatiana Rizzante - is to support businesses in responding to the requirements of this new generation of customers, providing them with services which can be used in a simpler way and best suited to the intended use. For this reason we have established Live Reply, an excellence centre boasting in-depth knowledge and complete command of the required technologies, their underlying processes, digital contents and relevant deployment on multiple channels and devices". View more on www.livereply.eu