Reply is the place to meet an incredible variety of enthusiastic, passionate, ideas-driven people, who want to make a difference and an impact.Would you like to know more?
Today companies can qualify, strenghten and modernize their traditional marketing systems by providing a wide range of value added services and by reaching new customers on mobile devices. Reply supports its clients in the realization of innovative business scenarios based on multimedia channels through the integration of the architectures for the delivery of VAS. Mobile VAS includes non-voice advanced messaging services such as SMS, MMS, MIM, and UM and wireless data services based on wireless data bearer technologies such as WLAN, GPRS, 1xRTT, WAP with VAS applications including mobile gaming. Mobile VAS also comprises voice-based services such as PTT and WDA.
Recent analysis underlined that innovative multimedia devices, new technologies and Internet protocols deeply affected, and still affect, the field of value added services on mobile channels. There are many positive trends, such as a relevant offer widening and the development of multimedia contents, for instance videos and music tracks. All the telecom operators’ sites were enhanced and both videos and java games had a significant increase. The supplied services can be grouped in four macro-categories:
The terminals and nets technological evolution consequently brought to a substantial improvement in the quality of the offering in general. Innovative processes in this sector also raised the number of services to be used by browsing. In such a scenario, today companies can qualify, strenghten and modernize their traditional marketing systems by providing a wide range of value added services and by reaching new customers on mobile devices. Mobile marketing, featured by a high level of offer profiling, is located inside the area of value added services and allows companies to support different kinds of mobile devices. As vehicle of products and services, it gives new interactive and immediate marketing opportunities.
Reply Value
Reply has a sound experience in realizing solutions for operators and content providers, together with excelent skillson the most innovative platforms. Thanks to its reliable knowledge on the main needed technologies, Reply supports companies in market analysis and marketing campaigns. It realizes innovative business scenarios that are based on mobile channels and are able to integrate the architectures for the delivery of value added services.