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One of the main protagonists in the free market of electric energy and gas, relied on Power Reply to develop a new system for the management of the negotiable energy offers addressed to the segment of Top and Large business customers.
Since the energy market liberalization process has been started in Italy, companies can choose who manages their energetic portfolio and their purchases, according to the laws of demand and offer. The energy company which relied on Power Reply to develop its new system is one of the primary Italian operators in the fields of electric energy and natural gas. Its mission is to supply its customers with energy and high quality services. With the market liberalization and the growth of the attackable market, the company had an increase in the number of its customers and still wants to further increase its market share, taking advantadge of the complete market liberalization expected for July 2007. Sale Campaigns addressed to to the medium-large business customers take place every year in the period between October and December and produce about 80% of the sales proceeds on the free business market. The project of introducing a the new system for the management of the negotiable energy offers is due to the necessity of renewing the obsolescent tools previously used, which did not fit properly all the phases of the process of Sale Campaigns Management in 2005.
The New Informative System supports the commercial strength in all the sales phases. The solution has been integrated with the other invoicing, commercial planning and CRM applications already present in company and it supplies functionalities which allow agents on the field to manage the activities related to the phase of negotiation, sale and contracts. The management of sales is now simplified, structured and organized. The system uses a communication tool for the data exchange between headquarter and the sale operators. A central data base collects all information necessary for the monitoring, real time, of the availability of energy and of the sale campaign trend: the customer portfolio is constantly updated and can be optimized by the Commercial Direction with quick corrective interventions depending on the energy emlpoyment. Not only the energy company gained a better control and a higher sale’s efficiency, but the system has also contributed to build a resource of data which will allow to optimize the future Sale Campaigns.