The adoption of Conversational Systems is aimed at improving Customer Experience by steering Human-Machine Interaction.
DIVE INTO THE WORLD OF CONVERSATIONAL INTERFACES
Chatbots, virtual and voice assistants, and robots are a powerful communication asset, an expression of the brand’s personality and a tool to create emotional bonds with customers and employees.
The Reply conversational-first approach would allow for a holistic, top-down perspective of a customer's entire digital landscape, embracing the next digital revolution, enhancing brand safety and dramatically boosting efficiency and customer satisfaction.
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THE RISE OF CONVERSATIONAL INTERFACES
More and more often people have to communicate with machines – and vice versa. But the change from "screen design" to "voice design" holds many pitfalls.
Reply's Voice Machine Interfaces initiative offers companies one-stop expertise and consulting to implement a Voice First strategy in a meaningful way.
Discover more about latest trends in the field of Voice Machine Interfaces
WHAT ARE CONVERSATIONAL SYSTEMS?
Conversational systems are designed for conducting a conversation via auditory or textual methods, convincingly simulating how a human would behave and taking advantage of sophisticated Natural Language Processing and Understanding capabilities.
Reply framework Robotics for Customers introduced a Human centered design approach for conversational interfaces, aimed at creating “experience systems”, by humanizing processes and exploiting advanced technology. Besides, the Personality by design approach is the methodology aimed at shaping Bot personality, thus enhancing design of interaction styles, by humanizing Customer touchpoints and augmenting user experience.
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A NEW CUSTOMER-ORIENTED COMMUNICATION CHANNEL THAT USES MACHINE LEARNING TOOLS
Conversational interfaces, based on voice interaction or chat, are rapidly spreading in common use. Messaging platforms allow interaction with chatbot while smart speakers (Amazon Echo, Google Home, etc.) have quickly spread today.
Reply develops conversational agents in the field of customer care and personal assistant. In the world of customer care, there are several applications of chatbots to increase the effectiveness of the help desk services. Personal assistants provide support in daily tasks.
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CONVERSATIONAL COMMERCE
E-commerce and retail trade continue to develop. In the past, ongoing development was often driven primarily by technological progress, but this is no longer the case, as the focus nowadays is often placed on the customers and their changing behaviour when it comes to buying.
Input/output devices for voice-supported shopping are already available and can be exchanged as and when required: the smart watch on the wrist, voice recognition in the car or even specialised voice assistants like Amazon’s Alexa or Google Home.
If natural language cannot be used due to, for example, the current situation or the surroundings, informal written orders can also be placed via messengers such as WhatsApp or Telegram. Based on SAP Hybris as a Service (YaaS), Reply Voice Commerce provides a package that can be used to communicate with various services on the in/output devices via a generic interface.
Read more about Reply Voice Commerce
CONVERSATIONAL SYSTEMS IN THE AUTOMOTIVE INDUSTRY
One of the first cases where the Robotics for Customers approach has faced Chatbots has been in the automotive industry, where online assistants have been conceived for product presentation and catalogue configuration.
The way people shop for cars has changed markedly
For the automotive sector, Reply is offering a chatbot solution to instantaneously and fully automatically handles customer interactions dealing with a wide range of topics such as car configuration, customer survey, after-sales service.
Chatbots have the potential to convincingly mimic human actors and even pass the Turing test
CUSTOMER CARE AUTOMATION IN THE UTILITIES SECTOR
Reply has developed a new customer care service using the chatbot technologies for a leading multi-utility company. In addition to its ability to interact with a human speaker, the chatbot implements an end-to-end process that identifies and extracts the information required by the user from back-end systems, supplying this information in real time within the context of a conversation carried out in natural language. The interaction between the user and the chatbot is immediate and does not require login procedures, resulting in a marked improvement of the service offered to the customer.
The New Challenge for Contact Centre Automation
PERSONALITY BY DESIGN
In recent decades, we have witnessed the emergency of an increasingly robotic society and the growth of complex artificial intelligence. We are in a world where the conversation is the interface and the personality is the new User Experience.
Conversations with bots follow the same rules as communication between people