Keyword

Mixed Reality

HoloLens

Case Study

Roche is using mixed reality for the presentation of oncological therapies

Healthcare company Roche presents oncological therapies through holograms. Infinity Reply and McCann Health realised a 3D system based on Microsoft HoloLens, dedicated to healthcare professionals, who were able to ‘touch’ the mechanism of action of immunotherapy drugs.

23.09.2013

Press Article

Bringing the Customer Conversation to life

Internet Retailing - Daren Ward, Partner at Glue Reply, examines seamless integration, mixed reality in store and how technology can move the intrusion line.