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07 March 2007
Reply [REY.MI.], a leading company in the design and implementation of solutions based on new communication channels and digital media, and EMC Corporation (NYSE:EMC), world leader in intelligence infrastructure solutions, have signed a partnership to develop the service and consulting supply on the new EMC2 solutions for business intelligence and software management. Consistently with its model based on specialist expertise, Reply has established Square Reply, a new company which, within the Group, will be developing the EMC technology offering initially focusing on the EMC|Documentum and EMC|Smarts platforms, respectively dedicated to managing the business intelligence entire life-cycle and monitoring complex IT infrastructures. The EMC|Documentum Enterprise Content Management solution of the Content and Document Management suite is recognized by Gartner Group as technology leader and it is the fastest growing ECM platform on the global market. The EMC|Smarts solution is based on an extremely innovative approach of IP network, storage network and application management. This approach, based on an end-to-end vertical correlation model amongst the various infrastructure components, applications and business units, allows for immediate analysis and identification of error causes (root cause analysis) and error impact on customers’ business activities. EMC has appointed Cesare Ottaviani, the former District Sales Manager, as Sales Activities Responsible of the newly born Square Reply. Square Reply also becomes the leading Italian partner for RSA, Security Division EMC in order to offer the market integrated access control, encryption & key management, compliance, security information management and fraud protection solutions. "Reply – declares Nino D’Auria, General Manager and Managing Director of EMC Computer System Italy - is for us an excellent opportunity to disseminate, through highly focused and innovative services, leading edge solutions such as the EMC|Documentum ECM suite, the EMC|Smarts Infrastructure Management solution and the solution portfolio of our Security Division RSA". "We consider –continued D’Auria- the Reply business model and approach to customers as ideal for an effective positioning of innovative solutions requiring expertise and ability to interpret customer needs". "The establishment of Square Reply – declared Tatiana Rizzante, Reply Managing Director - stems from Reply’s will to support customer companies, providing them with highly specialized solutions to monitor, manage, optimize and protect the entire life-cycle of business intelligence". "Being a EMC2 partner - concludes Tatiana Rizzante – the worldwide leader in business intelligence management infrastructures, is a very important asset for us. I believe that our model based on specialized expertise, combined with EMC2’s vision, the quality of their platforms and their approach creates the ideal conditions for a successful partnership". About EMC EMC Corporation (NYSE: EMC) is the world’s leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC’s products and services can be found at www.emc.com.