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11 - 14 May 2009 Rome – Nuova Fiera di Roma Whitehall Reply this year participated together with Italy’s Foreign Office at Forum PA 2009, the main Italian’s showcase for the technological innovation in Central and local Public Administration. Whitehall Reply was present with the “ESTER” project, Italy’s Foreign Office virtual assistant. ESTER’s goal is to accompany the citizen in the search of the information available on Italy’s Foreign Office institutional site guiding him while surfing and seeking contents. ESTER, thanks to the personalization of an engine based on Artificial Intelligence, understands the questions asked in a natural language by the citizen and in turn answers, by means of a talking avatar, with natural language sustaining a conversation with the user while performing the requested operations at the same time. ESTER is supplied both in an accessible version (in accordance with Law Stanca L. 4/2004) and in a multimedia version. ESTER is multilingual, multichannel and provided with an administration tool which allows the client to a simple and low cost management. For further information: Forum PA 2009