THE CHALLENGE
Digitalisation and the increasingly pervasive dissemination of social media contributes to the significance of Digital Experience in companies' communication strategies.
The challenge took place from May 21st to 23rd during which each team had 48 hours to read the brief and send their creative proposal.
The task was to develop a creative concept for one of the following categories: Fan-base Activation, Brand Activation, Employer Branding, Employee Engagement, Digital Customer Experience, Digital Gamification, Innovation Design, Brand Experience and Social Media.
Nine finalist teams, one for each category, will be selected by an expert panel and will present their creative ideas during a final round planned on July 1st at 4.00 pm CEST, prior to the announcement of the winning team. Each member of the winning team will receive, one Macbook Pro and a Wacom Tablet.