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Reply Creative Challenge 2019

challenges.reply.com

10-11-12 MAY 2019 - ONLINE

THE CHALLENGE

Digitalisation and the increasingly pervasive dissemination of social media contributes to the significance of Digital Experience in companies' communication strategies.

The challenge took place from May 10th to 12th; during which each team had 48 hours to read the brief and send their creative proposal.

The task was to develop a creative concept for social, video, branding, customer experience and employer branding areas.

Five finalist teams, one for each category, were selected by an expert panel and presented their projects during Reply Xchange 2019 (Milan, July 3rd), prior to the announcement of the winning team.

LET'S CRUNCH SOME NUMBERS

Beyond expectations, here is the participation response:

  • 3480

    Registrations

  • 1581

    Players

  • 587

    Teams

  • 350

    Total Submissions

Winning finalists

The Nadas Team

"Remotely managed, diversely executed, and with design and psychiatry combined, we mixed both fun and hard-work in our journey to discover the ideal service for the customers - which is what defines our core values and ways of working"

Ilse Langerak - Yehia Nada - Noha Nada


THE NADAS TEAM 0

THE NADAS TEAM

Category:
DIGITAL EXPERENCE

Costa Crociere

Presentation

Cruise-Control Day Pass

Cruising attracts today a wider range of customers than in the early days. New potential customers want to go on a cruise trip. However, they are not sure what to expect. The winning idea is to provide the customers with a one-day, immersive, seamless stress-free cruise experience. Why not giving them the experience of a “cruise day” while the ships are stationary at the port?

DISCOVER MORE

Cruise-Control Day Pass 0

OTHER FINALISTS

  • LEMONJELLY TEAM

    Category:
    EMPLOYER BRANDING

  • FUFFE TEAM

    Category:
    DIGITAL BRANDING

  • DAS VISION TEAM

    Category:
    SOCIAL

  • ROCKET TEAM

    Category:
    BRANDED VIDEO CONTENT

5 categories

IN COLLABORATION WITH INTERNATIONAL BRANDS

The creative teams of Reply's agencies - Avvio Reply, Bitmama, Triplesense Reply and Xister – have laid down the challenge in collaboration with their partners, including BP, Brose, Costa Crociere, Durex and Fiat.


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    Employer Branding

    BP delivers energy products and services to people around the world. This challenge focused on the creation of an army of ambassadors at BP petrol stations through a creative design and thinking campaign that encourages retail employees to recognize all the benefits or reason to be part of the BP group.

  • Digital Branding

    Brose is the world’s fourth-largest family-owned automotive supplier. The mechatronic systems for doors, seats or electric motors and drives can be found in every second new vehicle around the world today. This challenge was the chance to design a brand strategy as part of multichannel brand communication or engagement programmes.

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    Digital Experience

    The Costa Group is the largest Italian travel group and the European number one cruise operator. This challenge was the opportunity to develop a complete user journey, from physical world to digital platforms.

  • Social

    Durex is a leader condom brands across the world. All the range of condoms has been created to help enhance sexual experience. This challenge was about finding an unexpected and unconventional occasion to push the brand message, educate the youngest on prevention, generate a new conversation with the brand.

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    Branded Video Content

    A pioneer of democratic mobility throughout its history, in 2019 Fiat celebrates 120 years of the brand "Democratising" everything. Trend setting is part of the brand's DNA. This challenge was the occasion to think lateral and to challenge the participants’ creativity on a disruptive and unconventional project.

Creative Challenge 2019

BRAND NEW REPLY ONLINE TEAM BASED COMPETITION

REPLY CHALLENGES

Reply invests heavily in the research of talent and continual learning. These Challenges are part of the Reply’s ongoing efforts to promote coding to young people, businesses and geeks.


15.03.2019 / Code Challenge

Event

Reply Code Challenge 2019

The Reply Code Challenge is a team-based coding competition open to students and professional coders, this year with an additional challenge open also to teenagers from the ages of 14 to 19, the Reply Code Challenge Teen Edition.

2 CODE CHALLENGES IN 1 DAY:
STANDARD CODE CHALLENGE + TEEN EDITION.

FIND OUT THE WINNERS!

05.10.2018 / Online

Event

REPLY CYBER SECURITY CHALLENGE 2018

After the great success of the first Reply Code Challenge, Reply launched a new challenge, the Reply Cyber Security Challenge - Capture the Flag Edition, held online on October 5th, 2018.

25 CHALLENGES IN 24 HOURS!

Get the details

15.03.2018 / Code Challenge

Event

Reply Code Challenge 2018

The Reply Code Challenge is a team programming competition open to students and professional coders held on 15th March. All teams registered faced a programming challenge to solve a logical math problem through coding.

Coding is the new fun.

FIND OUT THE WINNERS!