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3 - 5 November 2009 Milano - FieraMilano Rho, Room BETA MEETING SPACE Whitehall Reply participated this year, together with the Ministry of Foreign Affair in COMPA 2009, at the European Exhibition of Public Communication and Services to the Citizen and Business, a landmark for all operators that are committed in the renewal of the Public Administration, in the efficiency of services and in the quality of relations with citizens. Whitehall Reply was present on November 3 from 14:00 to 16:00 in Room BETA MEETING SPACE with the project "ESTER – the virtual assistant of the Ministry of Foreign Affairs". ESTER is part of the Ministries upgrade-program for the interactive services they offer to the users. The ultimate goal is to create a virtual Office of Public Relations (URP) whereby, through the web, people can interact with the public administration whenever they wish, without any waiting time and guided during the search for the content of their interest. Thanks to a personalized engine based on artificial intelligence, ESTER understands the questions asked by the citizen in the natural language and responds by retrieving information from the systems of the Ministry which ESTER is incorporated with. ESTER supports independently the conversation with the user, while she is performing the operations required by the citizen. ESTER is supplied in both multimedia as accessible version(according the law Stanca L.4/2004). ESTER is a tool of Web 2.0 community, multilingual and multi-channel and has an administration tool that allows the customer an easy management and low costs. For further information: www.compa.it