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In these last years, a progressive market-opening has intersted the Energy & Utility sector affecting both the boundaries and the intensity of competition. Utilities have to face new global competitivity models in which also foreign competitors enter the Italian market of gas and electricity.
In such a scenario, being more accurate in the management of portfolio is essential to tackle the phenomenon of switching, which few years ago was something still completely unknown to this sector. Actually, the success score, aside the traditional financial approaches, is getting more and more assessed through the capability to manage the customer relationship, the efficiency of the internal processes and the ability to promote new products and services.
Power Reply, the Reply Group’s company specialized in solutions for the Energy & Utility sector, supports its customers in implementing Balanced Scorecard models for the Performace Management. This method, using different perspectives, identifies the goals a company is going to achieve and measures their accomplishment in lapses of time. It creates a steady bond between the company’s strategy and its successful performance level.