Reply is the place to meet an incredible variety of enthusiastic, passionate, ideas-driven people, who want to make a difference and an impact.Would you like to know more?
06 May 2009
Reply [REY.MI], a leading company specialized in the design and implementation of solutions based on new digital media and communication channels, together with Armando Testa, the largest Italian independent communications group and one of the most important in Europe, merge their competences in digital communication, into a new entrepreneurial reality: bitmama. bitmama comes to light in order to satisfy the requirements of a rapidly evolving market, where the Internet and digital media penetration is dramatically changing lifestyles, consumption patterns and the languages of communication and creativity applied to the brand. As a matter of fact, in 2008, the Web advertising market in Italy exceeded 450 million Euro**, including advertising and search advertising, up 13%** over the previous year. The reason behind this development mainly lies in the ever increasing spread of relationship models enabled by the Web 2.0 paradigms, by the constant growth of digital information consumption by users, and by the opening up to digital technology by trading and public service activities which, more and more, make use of the Internet alongside the more traditional media, for their communication and sales strategies. However, digital revolution in Italy has just started, especially when compared at European level, where, according to the latest studies * the online advertising market will exceed 13 billion Euro* by 2012, led by the UK, which, to date, score over 3 billion Euro* in advertising investments on the web channel. Therefore, bitmama aims at becoming the new Italian digital communication reference point. Indeed, bitmama possesses all the necessary resources to integrate strategic thought and creative talent with advanced technology solutions. The result of the expertise of the two group leaders, bitmama is born today, but it is backed by years of experience in the knowledge of brand, its languages and objectives, both with regards to traditional as well as to digital technology. Moreover, it boasts a long-lasting experience in the creation of successful interactive models. The objective is to offer customers one sole structure, able to look at the brand and at its public from a multitude of viewpoints, according to a unique and nonfragmented design, in order to achieve the most effective result, regardless of the final destination platform. Indeed, bitmama, knows the Internet in all its forms, be it Mobile, Digital Television, Social Networks and channels deriving from these mainstream media. “The birth of bitmama - says Mario Rizzante, President of Reply – intends to be a fully Made in Italy answer to brand communication requirements which must be increasingly aligned to lifestyles whereby the digital component is constantly on the rise. It is indeed for such new lifestyles that nowadays it is essential to create new communication languages, which are the result of the best human creativity possible, coupled with the in-depth knowledge and the total mastery of the latest technologies available. bitmama capitalizes on and consolidates several years’ experiences acquired in complementary sectors, once distant from one another but which are now converging, with the aim of developing excellence solutions in terms of technology, creativity and communication”. "The Palazzo della Comunicazione Armando Testa boasts over 10 years of experience in the Web sector, and thanks to Testaweb we achieved great success and gained many customers. Our objective is always the same: applying the strategic-creative Testa philosophy to the most modern contact channels with the public; however, today, on the Internet and in mobile telephony, the market is as global as ever and in order to compete with the world’s largest industry brands, we combined the Armando Testa creative leadership with the great technological competence of the Reply Group. An extraordinary opportunity to launch a great creative challenge to the digital scenario, at a historic moment where the Italian entrepreneurial quality, born in Turin, is spreading all over the world", concluded Marco Testa, President of the Armando Testa Group. Armando Testa Group The Armando Testa Group is the largest Italian independent communications group and one of the most important in Europe. Founded in 1946 by Armando Testa, the most famous Italian creative personality at international level, today the Group, led by its President Marco Testa, includes five companies operating as one sole teamwork in the Palazzo della Comunicazione: Armando Testa S.p.A. (advertising), Media Italia (media center), In Testa (corporate identity), Testawebedv (web agency), Little Bull (production house). Besides its Italian Offices in Turin, Milan and Rome, the Group has direct offices in Brussels, Frankfurt, London, Madrid, Paris. Its customers include: Acraf, Barilla-Mulino Bianco, Esselunga, Fater, Heineken, Lancia, Lavazza, Nestlè, Rcs, Sammontana. For more information visit: www.armandotesta.it REPLY Reply [REY.MI] is specialized in the design and implementation of solutions based on new digital media and communication channels. Operating through a network of highly focused companies, Reply provides the leading European Groups in the Telco & Media, Manufacturing and Services, Banking and Insurance Industries as well as the Public Sector with an effective support, aimed at defining and developing business models enabled by the Web 2.0 and by the convergence paradigms. Reply services include: Consultancy, System Integration, Application Management and Business Process Outsourcing. Sources mentioned in the press release: * IAB- Interactive Advertising Bureau (March 2009); ** Media Italia analysis on Nielsen Net-ratings data