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Betting Gaming

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Ringmaster: Betting Gaming

Ringmaster, a joint venture between Reply and the Gtech group, was set up to develop products and solutions for betting and gaming. It provides technical and domain expertise coupled with development and innovation methodology to create multiplatform, multichannel and multi-user software solutions and products.

FOCUS ON: Game & Gamification,

EXPERTISE AND DEVELOPMENT FACTORY

The Ringmaster team’s software engineers are highly experienced in using Java Enterprise to build a range of products from the transactional (with SOA, EDA and big data) to web-based front ends (HTML5) and from fat-client applications (for Windows and Mac) to mobile apps (for iOS and Android). They can tailor these technologies to meet the specific requirements of the online-gaming world.

KEY APPLICATION AREAS

Ringmaster develops products for customers worldwide through a unique and comprehensive package comprising games (poker, bingo, casino games, etc.), the host platform, and CRM for the online gamers.

  • Games. The main products that Ringmaster designs and builds are online multiplayer games, like poker, bingo and casino games. These platforms enable thousands of users to play concurrently across various channels, like desktop (Win/Mac) and mobile (tablet/smartphone), and are based on advanced frameworks and design patterns offering the best possible gaming experience.
  • CRM. CRM is vital in the online-gaming world, because the “product” is the gaming experience itself. To deploy highly personalised marketing campaigns, back-office operators must have a complete picture of the gamer. The system has been devised to monitor and trace the player throughout the process, ensuring that they always feel satisfied, comfortable and at the centre of attention during the gaming experience.
  • Gaming Platform. Online games are hosted in a single shared infrastructure with shared APIs so that even third parties can develop games. The gaming platform is a custom, modular, scalable, high-performance, secure application server providing back-end services ready for use.
  • Betting platform. A product for managing the entire life cycle of a bet, from the betting offer through to resulting and settlement.

Lean Enterprise

Ringmaster uses the very latest agile technologies (mainly Scrum and Kanban) to provide the “leanest” possible configuration for the customer, using continuous-integration, continuous-delivery and DevOps tools. Thus, traceability is assured at each stage of development, to maintain a constant link from the requirements through to the functional specification, software modules and testing. In addition, Ringmaster’s procedures incorporate several best practices (verification and validation) characteristic of process-improvement methodologies (CMMI), in a continual effort to improve its software-development processes.