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29 January 2009 Milan - Convention Center , Via Giovanni Gattamelata 5 Business Reply and 4cust Reply participated at the Italian stage of Oracle Business Transformation Tour, the annual event set by Oracle to explore new challenges imposed by globalization. Oracle Business Transformation Tour is the most important event concerning Oracle Applications because it gathers many industry experts, many customers and a solid network of partners to discuss on their transformation business especially in this difficult economic period. Filippo Rizzante, Executive Reply Partner, spoke during the morning plenary session, moderated by Professor Vito di Bari. In the afternoon, during the afternoon breakout sessions, there were two speeches by Business Reply and 4cust Reply. Participation at this event was free. For further information Oracle Business Transformation Tour.