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AREA42

Reply’s development center where technological innovation becomes reality

We push innovation to enable new digital models

Area42 is a laboratory for experimenting and transforming creative ideas into reality, utilising the potential of the most cutting-edge technology in the field of robotics, advanced mobility and virtual reality.

THE INNOVATION PROCESS

A space to share, explore and experiment

In the Co-Design Workshops at Area42, customers and our experts, have the opportunity to let their imagination run wild, driven by the technology in the laboratory, to design innovative prototypes and apply them to real use cases.

A holistic approach that seamlessly combines design thinking methodologies with innovative technologies to create new business concepts.

SHARE AND GROW

After carefully listening to our customers and understanding their demands, we develop new ideas and transform needs into concrete business goals.

DISCOVER WHAT'S NEXT

We effectively combine technology and creativity to design concrete and tailored solutions based on the customer's specific requirements.

MAKE IT REAL

Based on the experience and with dedication of our experts, we produce real prototypes that can be felt, tested and adapted to any business context.

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Book your workshop

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AREA42 IN ACTION: OUR RESEARCH AREAS

We explore the most cutting-edge technology to find new areas of implementation that can help bring innovation to our customers’ business models.

AUTONOMOUS WAREHOUSE LAB

An area for creating autonomous solutions for warehouse operations management (inventory, picking, operations optimisation) through drones, autonomous vehicles, and advanced Warehouse Management platforms

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LAST-MILE
DELIVERY LAB

An area dedicated to the development of innovative solutions to enable the integration and management of Autonomous Vehicles & Robots (AV&R) in the last-mile logistics and manufacturing sectors

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ROBOTICS LAB

A space for testing the agility of autonomous robots in carrying out patrolling and inspection tasks, combined with the power of the cloud in processing the collected data and understanding the results

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Connected
products lab

A space dedicated to the design and development of connected products with the support of innovative IoT accelerators, leveraging Agile and Continuous Integration & Delivery methodologies

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BLOCKCHAIN
LAB

A space dedicated to the application of the Vehicle Digital Identity defined by MOBI (Mobility Open Blockchain Initiative) to enable new processes in the context of connected mobility and smart cities

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METAVERSE LAB

An area for experimenting with the integration between AR/VR technologies and cloud-based AI services, to create immersive applications that support the workforce in carrying out production or control activities, in both industrial and consumer contexts

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IN AREA42 YOU CAN DISCOVER DIGITAL FACTORY AND ADDITIVE MANUFACTURING PROJECTS CARRIED OUT IN PARTNERSHIP WITH CIM4.0

DISCOVER CIM4.0

AREA42

Via Nizza 250,
10126 - Turin
Italy
Tel: +39 011 29100

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In our labs we prototype and make real innovative ideas that drive strategic impact and generate a competitive advantage for our clients.
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