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In Italy, the wide spread of Mobile devices (with over 55 million smartphones and tablets expected to be around by the end of 2014) with a diverse range of uses is accelerating that process exponentially. A new consumer model is emerging clearly in the insurance sector, too – a digital, multichannel customer who combines physical and digital channels as they please, depending on their needs at the time. Consumers are no longer a “passive subject” of information; rather, they actively create and share it on social networks (50% of Italians are social-media users). Insurance companies, which have traditionally been distant from their customers, are facing the challenge of building a “digital business” that really puts customers at the heart of their strategy, by:
e*finance consulting Reply partners Italy’s leading companies by devising multichannel, multi-access business strategies, digitalising their operations (with digital processes, digital signatures, and digital payments), and creating a customer experience & journey that chime with the customer-centric digital vision. e*finance consulting Reply is the established, authoritative digital partner for the Italian insurance market.