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Customer satisfaction, target marketing for energy efficiency and demand response, evaluation of the effectiveness of demand response and energy efficiency programs, product development of time-based rates or demand response incentives, analytical tools provided to customers to help them reduce their energy bills, understanding how customers prefer to receive communications about outages.
Improving operations, pinpointing the location of outages for workforce deployment, scanning for potential security breaches, detecting fraud and theft and identifying unbilled accounts, performing analysis of faults or voltage irregularities.
Advances in instrumentation, process automation, and collaboration multiply the available volume of new types of data like sensor, geolocation, weather and seismic data. These can be combined with “human-generated” data like market feeds, social media, email, text, and images for new insight. Plant Managers may benefit Big Data Analytics such as: