Focus On

CRM system implementation

THE PROBLEM

Mercedes-Benz Powertrain wanted to improve their B2B processes, especially within the Daimler Truck AG division.

THE SOLUTION

Alpha Reply planned a 6-week project timeline which consisted of a single development sprint of 2 weeks. The team identified a total of 13 epics and 87 user stories.

All relevant areas of sales planning, tracking and reporting of customer projects for engines, transmission and axles were then fully developed by Alpha Reply.

The team also succeeded in:

  • Introducing an agile way of working (Azure boards, hackathon, agile set up)
  • Managing the complex enterprise organisation and communication while delivering a product exceeding the client's expectations in quality and timing

BUSINESS VALUE

Within 6 weeks Alpha Reply successfully designed and internationally integrated a Microsoft Dynamics 365 CRM System within the division to simplify and optimise the B2B processes.