Focus On

AI Behavioral Analysis

THE PROBLEM

Alpha Reply collaborated with a Top Tier Global Bank, which was looking for an AI solution reached out to Alpha Reply for an AI solution that monitors their customer activity and scores them according to their financial behaviour through transactions and KYC information.

THE SOLUTION

Alpha Reply designed and created the solution through a PoC approach while working closely with the client's Business Intelligence and Data Science teams.

The Reply team clustered its customer base into consistent segments and built a streaming data-driven model that continuously scans customer activity within their cohort. Within a timeframe of 10 weeks, the team also succeeded in:

  • Differentiating between customers who behave differently or similarly from their segment peers
  • Implementing state-of-the-art Unsupervised Learning techniques for both scoring and validation

BUSINESS VALUE

Alpha Reply enhanced the internal KYC processes by adding valuable information on each customer's financial habits. This allowed the client to predict future customer spending behaviour and financial crime possibilities.