22nd January 2018
Logistics Reply announces that Selex GC has adopted the SideUp Reply™ Pick&Pack solution for the preparation of online grocery shopping orders via CosìComodo.it
CosìComodo.it is an e-commerce service that brings together some of the biggest supermarket brands of Selex Gruppo Commerciale. With CosìComodo.it it is possible to do the grocery shopping from home and book a time to pick up the order at one of the many supermarkets belonging to the network.
SideUp Reply™ Pick&Pack is the solution selected by Selex GC to guide in-store operators in preparing orders received though the online shop.
Today, Selex Gruppo Commerciale ranks third among modern distribution operators. The Group has a multi-channel presence throughout Italy and relies on various modern distribution channels, from hypermarkets to mini-markets. Thanks to the ample range of offers, Selex can take advantage of a widespread presence across the Italian Peninsula, with sales outlets in 90 provinces and in more than 1,700 municipalities.
As Maniele Tasca, Selex GC S.p.A. General Manager explained “We cannot imagine a food retailer without e-commerce services: Selex must become a leader in this channel, as we already are in the physical channel.”
In fact, Italy is now part of the market where eCommerce has became a source of revenue that is no longer negligible and which sees an increasing number of companies compete. Selex GC has thus decided to launch the new e-commerce channel for its customers based on the model that sees the preparation of grocery shopping orders in the store (InStore) and delivered to the customer at the physical store (Click&Collect).
The solution launched on Selex Gruppo Commerciale is the inStore version of SideUp Reply™ Pick&Pack, included in SideUp Reply™’s software as a service suite.
The solution guides the operator in the preparation of one or more concurrent orders, coming from the e-commerce platform through a web services interface, with the support of wearable terminals.
The completed orders are brought into the pickup area, arranged according to product temperature (room temperature, fresh, frozen), where they await the arrival of the customers, who authenticate themselves via a totem.
SideUp Reply™ Pick&Pack also supports the use of voice technology, as well as Pick/Put to light systems and includes a standard interface to all major e-commerce platforms (SAP Hybris, Magento, DemandWare, etc.).
By choosing the SideUp Reply™ Pick&Pack solution, Selex GC has experienced a number of benefits. The Cloud-based software as a service solution has made it possible to implement the project in just 3 months, from its launch to the delivery to the first customer. Selex was able to implement a centralised technology platform to offer the service to all Group brands without any limitations to each in terms of the opportunity to customise offers, service levels or delivery time slots. Each new brand can launch the service at their first store within a few weeks, and at subsequent ones in just a few days. Moreover, the SideUp Reply™ suite also supports process management in Dark Store mode and, activating the SideUp Reply™ Delivery module, the logistic process can be extended and completed up to delivery to the customer's home (last mile).